Nagpur University Syllabus of M.B.A. New 2012 Semester Pattern | MBA New Syllabus Nagpur University Download | Online syllabus Nagpur University 2012
C11- PRINCIPLES OF MANAGEMENT
Unit I: Introduction - Nature, function, definition and importance of management,
Definition, nature, purpose and scope of management, Functions of a manager, an overview
of planning, organizing, staffing leading and controlling. Is management a science or art?
Unit II: Development of Management Thought - Scientific management; Contribution of
Taylor, Fayol, Mary Follet, Elton Mayo; Hawthorne experiments, Contingency approach,
Indian heritage in production and consumption. Management and administration,
Management as a profession, Professionalism of management in India, Management ethics
and management culture, Skills required of manager, Classification of skills, Methods of
Unit III: Management Planning - Concept of planning, objectives, Nature, Types of plan,
Stages involved in planning, Characteristics of a good plan, Importance, Limitations of
planning, Making planning effective, Strategic planning in Indian Industry, MBO. Decision
Making - Concept, characteristics of decisions, Types of decisions, Steps Involved in
decision making, Importance of decision making, Methods of decision making, Committee
Unit IV: Organisation - Concepts, Principle of organization, Importance, Features of good
organization structure, Types of Organisation structure. Authority, Responsibilities and
Accountability, Delegation of Authority Barriers to effective delegation, Span of control.
Unit V: Coordination & Direction Concept - Importance and need for coordination,
Principles of coordination, Methods of achieving effective coordination; Meaning of
direction, Importance and Principles of direction, Characteristics of good directives.
Unit VI: Control - Concept, planning-control relationship, process of control -setting
objectives, establishing standards, measuring performance, correcting deviations. Brief
review of Traditional Techniques & Modern Techniques of Control; Human response to
control; Dimensions or Types of Control - (a) Feed forward control (b) Concurrent Control
(Real Time Information & Control), (c) Feedback Control v) Techniques of Control.
1. Essentials of Management, Harold Koontz & Heinz, Weihrich, 5th
Tata McGraw Hill
2. Management Stoner, Freeman, Gilbert Jr. ,6th ,Prentice Hall
3. Management (A Global Perspective), Heinz Weihrich & Harnold Koontz, 10th Tata McGraw Hill
4. A Dictionary of Business 3ed. By Elizabeth Martin – Oxford
5. Fundamentals of Management, Robins ,3rd Pearson Education Asia
6. Management, 6e, Stoner, Pearson Education Asia
C12: MANAGERIAL ECONOMICS
Unit –I :Introduction to Managerial Economics: Definition, Nature and Scope of
Managerial Economics, Application of Economics to Business Decision, Relationship of
Economics with various areas of Management and OR; role of managerial economist.
Unit – II: Demand and Supply Functions –Theory of Demand: Demand Analysis,
Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation –
Marketing research approaches to demand estimation. Need for forecasting, forecasting
techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of Supply.
Practical Problems on Demand curve and Demand Function
Unit–III: Production & Cost Analysis - Production & Production Function: Concept,
Forms of production function, Law of variable Proportions, Returns to scale. Cost concept,
Short term and long term cost. Average cost curves, cost output relationship, Cost curves,
Economies & Diseconomies of scale. Practical Problems on est imation of production
function – Cobb-Douglas production function.
Unit– IV Market Structure and Pricing practices: Features and Types of different
competitive situations - Price-Output determination in Perfect competition, Monopoly,
Monopolistic competition and Oligopoly both the long run and short run. Pricing philosophy
– Pricing methods in practice: Price discrimination, Practical Problems on pricing.
Unit V National Income: basic concept-measurement of national income concept of GDP &
GNP –Methods of measuring national income-net output method, income determination
theorem, concept of equilibrium income, factors determining level of income factor income
method, expenditure method; Practical Problems on computation of national income. Concept
of multiplier accelerator.
Unit VI Business cycles & Stabilization - Concept, Causes & Impact of business cycle ,
Policy; Inflation & deflation- types, causes, effects remedial measures; Monetary and Fiscal
policy- meaning, scope and instruments; Factors determining economic environment of
NB: Numerical shall be based on Unit II, Unit III, Unit IV, Unit V only.
1. Managerial Economics, P. L. Mehta, Sultan Chand & Sons, New Delhi
2. Managerial Economics, D.N.Dwidevi, Vikas Publishing House Pvt. Ltd.
3. Managerial economics in a Global economy, Dominick Salvatore, Thomson learning Press
4. Managerial Economics, Suma Damodran, 2006, Oxford University Press, New Delhi
5. Indian Economy, Mishra & Puri, 2007, Himalaya Publishing House
6. Managerial Economics, Suma damodaran, Oxford University Press
7. Mathematical Methods and Economic Theoory, Anjan Mukerji, Oxford University Press
C13- FINANCIAL ACCOUNTING
Unit II: Introduction to Accounting: Introduction of financial accounting, Importance,
Objectives and Principles of Accounting, Concepts and conventions, and The Generally
Accepted Accounting Principles (GAAP), Accounting Process- Journal and ledger, Trial
Balance, Classification of capital and revenue expenses, preparation of subsidiary book –
cash book (single and double column), other subsidiary books. Reconciliation between bank
pass book and cash book.
Unit II: Valuation of goodwill and shares: Concept and nature of Goodwill, factors
responsible for goodwill, methods of determining Goodwill – Based on Simple Profit
(Purchase of number of years, Capitalisation of Simple profit), Based on Super profit
(Number of years purchase, sliding scale valuation method, capitalisation method and annuity
method), Valuation of shares – Net Assets Method, Yield Method, Earning Capacity Method
(Overall rate of Return Method), Fair Value Method
Unit III: Accounting of Non – profit making institutions: Introduction of non – profit
making institutions, features of receipt and payment account, income and expenditure
account and difference between the two, preparation of final accounts of non – profit making
Unit IV: Final Account of Joint Stock Companies - Final Accounts of Joint Stock
Companies – contents, and preparation of Trading and Manufacturing, Profit and Loss
Account, Profit and Loss Appropriation Account and Balance sheet with adjustment
Unit V: Financial Analysis-I: Statement of Changes in Working Capital, Funds from
Operations, paid cost and unpaid costs. Distinction between cash profits and book profits.
Preparation and analysis of cash flow statement and funds flow statement
Unit VI: Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue
of forfeited shares. Issue of shares at Discount and premium. Issue and Redemption of
Debentures: Meaning, issue of debentures for cash and other than cash, treatment of
discounts and losses on issue, meaning of redemption, redemption out of capital and profits.
1. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari: Financial Accounting, Vikas, 2009.
2. Gokul Sinha: Financial Statement Analysis, PHI, 2009
3. Ambrish Gupta: Financial Accounting Management An Analytical Perspective, Pearson Education-2009
4. Jawaharlal: Accounting for Management, HPH,2008
5. Stice & Stice: Financial Accounting Reporting & Analysis, Cengage, 7/e, 2008.
6. Financial Accounting for management, Gupta, Pearson Education Asia
7. Management Accounting, Bhattachryya, Pearson Education Asia
C14- ENVIRONMENT MANAGEMENT
Unit I: Introduction to Environment Management - Definition, Scope & importance,
Need for public awareness- institution in environment, Fundamentals– sustainable
development, Unsustainable to sustainable development. Natural resources - Renewable and
non renewable resources, and associated problems, Role of an individual in conservation of
natural resources; equitable use of resources for sustainable life cycles;
Unit II: Ecosystem & Biodiversity - Concept of an Ecosystem , ecosystem degradation,
resource utilization; Structure & functions of an ecosystem-producers, consumers and
decomposers; Ecological succession; food chains, food webs and ecological pyramids;
Ecosystem types – characteristics features, structure and functions of forest, grassland, desert
and aquatic ecosystems, Industrial Ecology and Recycling Industry. Introduction-
biodiversity at genetic, species and ecosystem levels; Bio-geographic classification of India;
Value of diversity– Consumption use value, Productive use value, Social, Ethical, Moral,
aesthetic and optional value if diversity; India as mega-diversity nation
Unit III: Human population & environment - Global population growth, variations among
nations. Population explosion, Family welfare Programmes-methods of sterilization;
Urbanization, Environment & human health-climate and human health, infectious diseases,
water related diseases, risk due to chemicals in food, Cancer and environment. Human rights
–Equity, Nutrition and health rights, intellectual property rights (IPRS), HIV/AIDS; Women
and children Welfare; Information technology in environment and human health. Application
of carbon rating and its uses.
Unit IV: Environment Pollution: Soil, Water, Marine, Noise, Thermal & Nuclear
Pollution- Introduction, impact on health, environment and industry, measures of control,
individual contribution. Green House Effect, Global Warming, Acid Rain, Rain Water
Harvesting, Ozone Layer depletion.
Unit V: Social issues and environment - Construction of dams: problems and concerns of
resettlement, rehabilitation of affected people; Environmental ethics– issues and possible
solutions, resource consumption patterns and need for equitable utilization; Equity disparity
in western and eastern countries; Urban and rural equity issues; Need for gender equity;
Public awareness–Using an environmental calendar of activities. Environmental Economics-
Estimation of Costs and Benefits- Cost-Benefit Analysis.
Unit VI: Environment legislation & Institutions - Environmental (protection) Act, The
water (prevention and control of Pollution); The wild life protection Act; Forest conservation
Act; Issues involved in enforcement of environmental legislations; Environment Impact
Assessment; Environmental Auditing; Clearance/Permission for establishing Industry.
Ministry of Environment and Forest, Central Pollution Control Boards, State Pollution
Control Boards, Local Bodies- their scopes, organizational and functional issues.
1. A text book of environmental by K M Agrawal, P K Sikdar, S C Deb‖, published by Macmillan
2. Environment management by N K Uberoi‖, published by Excel Books
3. Environment management by Dr. Swapan Deb‖, published by Jaico Publishing House.
4. Environmental Studies by Rajagopalan- Pub. By Oxford.
5. Gupta & Dass - Environmental Accounting- (S. Chand & Co.)
6. Pandey, G. N. – Environment Management, Vikas Publishing House, New Delhi, 1997.
7. Mohanty, S. K. – Environmental & Pollution Law Manual, Universal Law Pub., New Delhi 1996.
C15- QUANTITATIVE TECHNIQUES
Unit I: Measures of Central Tendency and Dispersion - Arithmetic Mean, Median, Mode,
Comparison of Mean, Median and Mode. Range, Quartile Deviation, Mean Deviation,
Standard Deviation, Relative Dispersion: Coefficient of Variance.
Unit II: Regression Analysis - Regression: Method of Least Squares, Regression
Coefficient, Standard Errors of Estimate.; Uses and properties of regression coefficient.
Unit III: Correlation Analysis – Karl Pearson‘s method, Coefficient of Determination,
Rank Correlation. Uses & properties of correlation coefficient. Lag and lead in correlation,
Correlation in grouped data; Concept of Covariance, multiple and partial; correlation.
Unit IV: Time Series Analysis and Forecasting - Components of Time Series, Trend -
Moving averages, semi-averages and least-squares, seasonal variation, cyclic variation and
irregular variation, Index numbers, calculation of seasonal indices, Additive and
multiplicative models, Forecasting, Non linear trend – second degree parabolic trends
Unit V: Probability and Statistical Decision Theory: Key concepts-Experiment, events,
definition, subjective probability, set theory approach, Venn diagram, rule of addition,
compound probability, Bayes‘s theorem, Bernoulli trials. Elements in decision making – acts,
states of nature, decision making under certainty and uncertainty. Decision Choice criteria –
MAXIMIN, MAXIMAX, MINIMAX regret, EMV and EOL
Unit VI: Linear Programming and Problem formulation: Meaning of LPP and
optimization, constraints and feasible region, Formulation of LPP for 2 and more variables,
Determination of optimum solution by graphical method only.
1. Business Statistics, G. C. Beri (Tmh)
2. Quantitative Techniques In Management, N. D. Vohra (Tmh)
3. Quantitative Methods For Business, Anderson ( Thomson Learning Books)
4. Statistical Methods, S.P. Gupta ( S Chand)
5. Levin Richard & Rubin David – Statistics For Management (Prentice Hall Of India)
6. Quantitative Methods – S Saha, S Mukherji (Central)
7. Fundamentals Of Business Statistics, Sharma, Pearson Education Asia
C16- BUSINESS LEGISLATION
Unit I: Law of Contract -1872: Nature of contract and essential elements of valid contract,
Offer and Acceptance, Consideration, Capacity to contract and free consent, Legality of
object. Unlawful and illegal agreements, Contingent contracts, Performance and discharge of
contracts, Remedies for breach of contract. Indemnity and guarantee
Unit II: The Companies Act 1956 - Definition & characteristics of a company, , Kinds of
Companies, Provisions relating to incorporation, : Memorandum of Association, Doctrine of
ultra-vires, Articles of Association, Doctrine of indoor management & constructive notice,
Concept of Prospectus. Company Meetings, Resolutions Concept of Prospectus. Role &
duties of promoter, transfer and transmission; Management –Appointment of Directors,
Powers, duties, & liabilities of Directors. Winding Up of the Company - Types of Winding
Unit III Negotiable Instruments Act 1881: Negotiable Instruments- Promissory Note, Bills
of Exchange, & Cheque, and their definitions and characteristics, Types of endorsements,
Holder- Holder in due course, Discharge of Parties. Procedure to be followed in case of
dishonour of cheques
Unit IV Indian Partnership Act 1932:-Definition of partnership, types of partnership,
formation of partnership, registration of partnership, kinds of partners, rights and liabilities of
partners, minor‘s status in a partnership firm, dissolution of partnership firm. Requirements in
a partnership deed Limited Liability Partnership Act 2008
Unit V Information Technology Act 2000 Object and Scope of the IT Act Scope of the
Act Digital Signature - Digital Signature Certificate Electronic Governance Electronic
Records Certifying Authorities Penalty & Adjudication
Unit VI Consumer Protection Act, 1986 Definitions of Consumer, Complainant, Goods,
Service - Meaning of Consumer Dispute, Complaint - Unfair Trade Practices - Restrictive
Trade Practices Rights of Consumers Consumer Disputes Redressal Agencies
1. Akhileshwar Pathak: Legal Aspects of Business, TMH, 3/e, 2009
2. K.R. Bulchandani: Business Law for Management, , Himalaya, 2008
3. Kuchal: Business Law, Vikas, 2009
4. Tulsian:Business Law, TMH, 2008.
5. N.D.Kapoor: Mercantile Law, Sultan Chand & Sons, 2009. .
6. S.N.Maheshwari & Maheshwari: Business Law and Regulation, Himalaya,.2008
7. Business Law, Seth, Pearson Education Asia
E17- COMMUNICATION SKILLS- I
Course Objectives: Guide students in enhancing their skills in written as well as oral
Communications, through theoretical inputs and practical exercises. This course will help
students in understanding the principles & techniques of business communication and
familiarize them with the terminologies and complexities of business communications
UNIT I: Communication Fundamentals: Meaning and importance of communication in
business, Types of communication: formal and informal and their characteristics, Essentials
of effective business communication, Channels of communication, their effectiveness,
limitations, Barriers of communication, approaches to effective Communication
UNIT II: Communication Process: Interpersonal perception, selective attention, feedback,
variables, listening, barriers to listening, persuasion.
UNIT III: Types of Communications: Verbal: Elements of Punctuation, Emphasis, Use of
quotations and anecdotes in Oral Presentation, Group Discussion and Speech; Non-verbal:
Open and Closed features, Appearance, Gestures, Postures, Eye contact, Proxemics,
Expressions & kinesics, Cultural Conventions, Meta-messages, Emotive Intelligence.
UNIT IV: Forms of Communication: Written Communication: Principles of Effective
Written Communication; Effective notes taking, Strategies to improve reading skills, Speech
Writing, Creative Writing. Oral Communication: Speaking skills, Public Speaking, Effective
Listening, Strategies for Communicating in Teams.
UNIT V: Exercises for Oral Communications: Individual and Group Presentations,
Extempore, Role Playing, Debates and Quiz
UNIT VI: Exercises for Written Communications: Essay writing, Poster Making, Writing
an Advertisement Copy, Slogans, Captions, & preparing Press notes
1. McGraith – Basic Managerial Skills for all Prentice Hall of India – 6th Edition 2002.
2. Raymond V. Lesikar, John D. Pettit and Mary E. Flatley – Lesikars Basic Communication Tata McGraw
Will 8th Edition,1999
3. Krizan et al (2010). Effective Business Communication, Cengage Learning.
4. Scot, O. (2009). Contemporary Business Communication, Biztantra, New Delhi.
5. Raman & Singh – Business Communications- Oxford University Press
6. Diwan & Aggarwal Business Communication Excel
7. Communication Skills, Sanjay Kumar, Oxford University Press
8. Skills Development for Business and Management students, Oxford University Press
9. Guide to Interpersonal Communication, Pearson Education Asia
10. Guide to Managerial Communication, Pearson Education Asia
E1- 7 FOREIGN LANGUAGE (FRENCH)
There will be a focus on effective communication and enjoyment. Learners will develop basic
skills for everyday use in conversation, understanding, reading and writing and begin to
develop socio-cultural knowledge.
It is strongly recommended to use the dictionaries, which exist in a variety of printed,
online and electronic formats. Tutors may recommend a dictionary at the
commencement of the course.
Each topic includes relevant social and cultural information.
Listening and speaking skills are assessed throughout the course. An examination to assess
Reading and Writing competencies is held at the end of the course.
TOPIC LANGUAGE FUNCTIONS LANGUAGE STRUCTURES
Greetings; hellos and goodbyes
Asking/ Telling how people feel
Imperatives of common act ions
Forms of address: tu, vous
Numbers 0 -10
Asking / Stating in which country
and town people live
Asking about/ Stating nationality
Asking / Stating age
Asking about /Stating profes sions
Agreeing / disagreeing
Present tense: être, avoir, -er verbs
C‘est / il est
Numbers 11 -69
Asking about / Expressing
Leaving mess ages
Talking about future plans
Filling out forms and cheques
Culture: Family life in France
Pronouns: subject forms
The use of on
faire + activities
Present tense: aller
Tenses¨the future proche
Numbers 70 and over
Accepting / declining a request
Reporting past events
Nouns: formation of plurals
Pronouns after avec/chez
Verbs: pres ent tense of pouvoir,
vouloir, venir and connaître
Tenses: passé compose with avoir
Articles: definite and indefinite Culture: Pets in France
Formulaic use of pourrais/pourriez
Il y a construction
Extending, accepting, declining
Making appointments by phone
Asking / Telling time
Asking / Telling days and dates
Asking for / Providing reasons
Culture: Leisure time in France
Pronouns: direct object
Present tense: forms of savoir, finir
Questions using est-ce que
Asking / Giving the way
Describing a position or location
Culture: Architecture and nature
Articles : contractions ( au, du)
Present tense : faire
Tenses : Passé composé with être
Agreement of past participle
Command forms ( impératif)
Numbers : ordinals
Negatives : ne…plus, ne…jamais
1)EN ECHANGES, Encore,Oxford University Press
2) Mérieux, R & Loiseau, Y. Latest ed. Latitudes 1 Textbook (Units 1–4) and Latitudes 1 Cahier d‘exercices
anglophone (Workbook). Didier.
E17- FOREIGN LANGUAGE (GERMAN)
At the end of the course learners should be able to perform basic tasks such as exchanging
greetings, asking simple questions and writing basic sentences. They will also be introduced
to the culture of the language.
It is strongly recommended to use the dictionaries, which exist in a variety of printed,
online and electronic formats. Tutors may recommend a dictionary at the
commencement of the course.
Each topic includes relevant social and cultural information.
Listening and speaking skills are assessed throughout the course. An examination to assess
Reading and Writing competencies is held at the end of the course.
TOPIC LANGUAGE FUNCTIONS LANGUAGE
Unit 1 -
Greeting and leave taking
Expressing thanks and gratitude
Apologising and excusing
Asking and giving permission
Asking for repetition
Formal/informal: Wie heißt
du? Wie heißen Sie?
Present t ense: Ich komme
Unit 2- Personal
Asking and giving permission
Offering and responding to
invitations and suggestions
Affirming or negating statements
Asking how to say, spell, write and
Expressing unde rstanding and lack
Numbers up to 200
(singular): ich, du, er/sie/es
Unit 3- Shopping Expressing and asking about wants,
wishes and intentions
Expressing and asking about needs
Identif ying and asking about
situations, activities and events
Requesting goods and services
Expressing interest or a lack of
Nouns and articles
Numbers up to 1 million
Unit 4- Time Identifying and asking when
Describing and asking about
routines, habits and procedures
Separable verbs: aufstehen
– Ich stehe um 7 Uhr auf
time/manner/place- Ich fahre
am Montag immer in die Stadt
Unit 5- Food and
Expressing and asking about likes
Asking for and giving directions
Asking for assistance
Accusative case: Ich mag
einen Hamburger. Ich mag
Plural of nouns
Unit 6- Family Identifying and asking about
people, places and things
Describing people, places and
Describing situations, activities and
Answering with ja, doch
Ordinal numbers: der erste
Oktober, am zweiten
Past tense of ‗to be‘ sein
and ‗to have‘ haben
Christiane Lemcke, Lutz Rohrmann, Theo Scherling. Latest edition. Berliner Platz 1 (Neu)
Deutsch im Alltag. Teil 1. Langenscheidt.
E18- COMPUTERS FOR MANAGERS
Course Objective: To provide a foundation for understanding information technology in
modern context as well as to provide the skills necessary for solving a range of information
based problems in competitive business environment. The Course offers a range of learning
from basics to advanced knowledge in the field of Information as applied to business
Unit I: Introduction to Computers: Types of Computer systems, Basic Computer
operations, Networks: Internet, Intranet and Extranet Applications, Functional units of
Computers, Practical data processing application in business, and Computer applications in
various areas of business.
Unit II: The Software: Software types, Systems Software, Classification of Operating
System, Application Software, Introduction to Programming Language, Types of
Programming Languages. Introduction to Microsoft Office, working with MS Word, MS
Excel, MS Power point, Data Base, Data Base Management System
Unit III: Internet, Security and E-Commerce: Introduction, History and Core features of
the Internet, Internet Applications, Internet and World Wide Web, Extranet and E-mail,
Mobile Computing, Electronic Commerce, Types of E-Commerce and their utilities
Unit IV: Management Information Systems: Introduction to MIS, Principles of MIS,
Characteristics, functions, structure & Classification of MIS, information for decisions;
strategic importance of MIS, MIS in Manufacturing, Marketing, Finance Human Resource
Management, Materials & Project Management; ERP: CRM and Supply Chain management.
Managers and Decision making, Decision support systems: for Individuals, groups and
Enterprise, Intelligent Support Systems.
Unit V: Managing Knowledge: Introduction to Knowledge Management, Organizational
Learning and Memory, knowledge management activities, Approaches to Knowledge
management, Information Technology in Knowledge Management, knowledge Management
Systems implementation, Roles of people in knowledge management, Managerial Issues in
Unit VI: Corporate Performance Management and Business Intelligence: A framework
of Business Intelligence: Concepts and Benefits, Business Analytics: Online analytical
processing reporting and querying, Data Text Web mining and Predictive Analytics, Data
Visualization, Geographical Information Systems and virtual reality, Real time business
intelligence and competitive Intelligence, Business Performance Management Scorecards
1. Turban, McLean, Wetherbe 2003, Information technology for Management, John Wiley & Sons
2. S. Sudalaimuthu, S.Anthony Raj. 2008, ―Computer Application in Business‖, Himalaya Publishing House
3. O‘Brien, J.A. (2004). Management Information Systems: Managing IT in the Business Enterprise. (6th
edition) Prentice Hall
4. Lucas, H. C. Jr. (2004). Information Technology For Management. (7th ed.). New Delhi: TMH
5. Jaiswal & Mittal, (2010), Management Information Systems, Oxford University Press
6. V. K. Narayanan, Managing Technology and Innovation for Competitive Advantage, 1/e, Pearson Education
7. Information Technology for Management, B Muthukumaran, Oxford University Press
C21- MARKETING MANAGEMENT
Unit I: Introduction to marketing; concepts, marketing environment; interaction of marketing
with other functions, segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.),
Unit II: New product development process, pricing, pricing methods, techniques and
strategies, promotion basics, promotion methods & strategies, Distribution, logistics & supply
chain management, warehousing & storage.
Unit III: Marketing of services, Customer relationship management (CRM), internet
marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search
Engine Optimisation (SEO).
Unit IV: Personal Selling, selling processes, types of sales organizations, staffing
(recruitment, selection & training) of sales organizations.
Unit V: Sales forecasting, designing sales strategies and sales programmes, designing sales
force compensation & incentive plans, designing sales target setting & territory distribution
Unit VI: Sales cost analysis, managing sales performance, sales monitoring, sales reporting,
methods of sales control and motivating sales force.
1. Marketing Management – Kotler, Keller, Koshy, Jha
2. Principles of Marketing – Kotler, Armstrong, Agnihotri, Haque
3. Sales Management – Still, Cundiff & Govoni
4. Sales Management – Matin Khan
5. Selling & Sales Management – Jobber, Lancaster
6. Internet Marketing Start to Finish - Juon / Greiling / Buerkle
7. Global Search Engine Marketing: Getting Better International Search Engine Results -
Kennedy / Hauksson
8. Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social
Media - Evans
9. Facebook Marketing - Levy
10. YouTube for Business: Online Video Marketing for Any Business - Miller
11. The Ultimate Web Marketing Guide - Miller
C22- FINANCIAL MANAGEMENT
Unit I: Introduction - Concept of business finance, finance function, scope, Responsibilities
of finance executive, Goals & objectives of financial management, Sources of financing -
LONG TERM: shares, debentures, term loans, lease & hire purchase, retained earnings,
public deposits, bonds (Types, features & utility); SHORT TERM: bank finance, commercial
paper & trade credit & bills discounting.
Unit II: Capital structure - Concept, meaning, principles & importance. Introduction to
Trading on equity, Capital gearing & leveraging, Cost of capital, Cost of different sources of
finance, Weighted average cost of capital, Over capitalization – Concept, Symptoms, causes,
Consequences & remedies, Under capitalisation - Concept, causes, Consequences &
remedies, Watered Stock, Watered stock Vs Over capitalization
Unit – III: Capital budgeting - Concept of time value of money, Compounding &
discounting; Future value of single amount & annuity, present value of single amount &
annuity; Practical application of time value technique. Nature and significance & techniques
of capital budgeting –Pay Back Method, Accounting rate of return, Net Present Value, IRR
and profitability index.
Unit IV: Working capital - Concept, significance, types. Adequacy of working capital,
Factors affecting working capital needs, Financing approaches for working capital, Methods
of forecasting working capital requirements. Estimate of working Capital requirement,
Working capital finance from banks
Unit V: Dividend policies - Concept, determinants and factors affecting, relevance and
irrelevance concept, dividend valuation models – Gordon, Walter and Modigliani-Miller
models Stability of dividends – concept and significance.
Unit – VI: Corporate restructuring - Reasons & drivers of restructuring, Methods of
restructuring- mergers, takeovers, acquisitions, divesting, spin-off, split ups, privatization,
buyback & joint ventures.
NB: Numerical shall be based on Unit II, Unit III, Unit IV, Unit V only.
1. Financial Management by Ravi Kishore, Taxmann‘s.
2. Financial Management by S. M. Inamdar, Everest Publishing house, 12th
3. Financial Management by Sharma & Gupta , Kalyani Publishers.
4. Financial Management by R.M. Srivastav, Kalyani Publishers.
5. Financial Accounting for Management by P. Shah- Pub, by Oxford
6. Financial Management by Dr. R. P. Rustagi.
7. Financial Management by Kapil,Pearson Publication
C23- HUMAN RESOURCE MANAGEMENT
Unit I: The Strategic Role of HRM - Nature, scope, objectives, importance and functions,
Human resource as an asset in organization, Evolution of the concept of HRM, Human
resource management in India; human resource management in dynamic environment –
External & Internal Environment Systems approach to HRM, Strategic HRM, Strategic roles
of HR manager, Qualities of HR Manager
Unit II: Job Analysis & Design - Job Analysis – Meaning, Uses, Process and methods of
collecting data for job analysis, Competency approach to job analysis, Job Description, Job
Specifications & Role Analysis, Factors affecting Job Design, Techniques of Job Design,
Cases and Exercises in understanding Job Analysis.
Unit III: Human Resources Planning & Hiring Policy - Human Resources Planning; Need
for Human Resources Planning; Process of Human Resources Planning; Human Resource
Planning System; Responsibility for Human Resource Planning. Selection, Induction &
Placement - Selection Process, New tools /Methods of selection – Interviews, Tests and
assessment of effectiveness of selection tools. Induction Programme, Problems in Induction,
Requisites of effective Induction, Typical Induction Programme – Internal Mobility,
Transfers, Employee Separations.
Unit IV: Employee Growth: Training & Development Training - Introduction of
Training; Objectives and Importance of Training; Training Needs Identification. Organization
Analysis; Task Analysis; Man Analysis; Training Areas Identified by Trainers; Types and
Techniques of Training and Development; Objectives of Training Methods; Classification of
Training Methods/Techniques; Training by Supervisors; Need and Importance of
Management Development; Evaluation of Training; Reasons of Training Failure; Improving
Effectiveness of Training.
Unit V: Performance Appraisal - Nature, Objectives, limitations–various methods –
Modern & Traditional, Multiple Person Evaluation Methods; Performance Tests & Field
Review Techniques; Appraisal, Praise and Recognition; Rewards and Incentives; Promotions.
HR Records, MIS HR Reports, HR Formats – Personnel Files, Attendance, Leave, Medical
Unit VI: Compensation Management - Wage & Salary Administration-Introduction; Wage
& Salary Administration; Theories to Determine the Wages; Classification of Wages;
Machinery for Fixing Wages; Job Satisfaction, Job Evaluation; Objectives of Job Evaluation;
Job Evaluation Methods; Advantages and Limitations of Job Evaluation. Employee Benefits
& Incentives - Employee Benefits: Meaning, Types of Benefits & Services, Principles of
Fringes, Incentive plans.
1. A Text book of Human Resource Management – C. B. Mamoria & S. V. Gankar. Publication - Himalaya
2. Personnel and human Resource management - Text & cases, P Subba Rao, Publication - Himalaya
3. Human resource Management – P. Jyothi, Publication – Oxford University Press.
4. Human Resource Management , Ninth Edition, R. Wayne Mondy, Robert M, Noe, Publication- Pearson
5. Human Resource and Personnel Management – Text and cases, K. Aswathappa, Publication - McGraw-
Hill Publishing co. ltd.
C24- OPERATION MANAGEMENT
Unit I: Introduction - Nature, Scope, Importance and Functions Evolution from
manufacturing to operations management - Evolution of the factory system - manufacturing
systems –quality – mass customization. Contribution of Henry Ford, Deming, Crossby,
Taguchi, Break even analysis - Break even analysis in terms of physical units, sales value,
and percentage of full capacity. Break even for Multi Product situations, Capacity expansion
decisions, Product add or drop decisions, Make or Buy decisions, Equipment Selection
decisions, Production process selection decisions, Managerial uses of break even analysis,
Limitations of Breakeven analysis.
Unit II: Facilities Location & Layout – Strategic importance - Factors affecting location &
layout - Installation of facilities – Single location, multi-location decisions. Principles and
Types of Facilities Layout. Facility layout planning. Layout and its objectives for
manufacturing operations, warehouse operations, service operations, and office operations.,
principles, types of plant layouts – product layout, process layout, fixed position layout,
cellular manufacturing layouts, hybrid layouts, Factors influencing layout changes.
Unit III: Importance and Functions of Production Planning & Control - Introduction to
PERT / CPM - Network Crashing (Numerical expected for PERT/CPM), Capacity Planning :
Concept and overview of aggregation demand and capacity options and strategies in
production and services, capacity and value, financial impact of capacity decisions, aggregate
planning types and procedure, capacity requirement planning, concepts of yields
(productivity) and its impact on capacity.
Unit IV: Materials Management - Role of Materials Management- materials and
profitability, Purchase functions, Procurement procedures including bid systems, Vendor
selection and development, Vendor rating, ethics in purchasing. Roles and responsibilities of
purchase professionals. Concepts of lead time, purchase requisition, purchase order,
amendments, forms used and records maintained. Inventory Management: Concepts of
inventory, types, Classification, selective inventory management, ABC analysis. Inventory
costs, Inventory models – EOQ, safety stocks, Re order point, Quantity discounts. Stores-
types, functions, roles responsibilities, Inventory records.
Unit V: Quality Management - Basic concepts of quality of products and services,
dimensions of quality. Relationships between quality, productivity, costs, cycle time and
value. Quality Function Deployment and its benefits. Quality Systems – Need, benefits,
linkage with generic strategies, ISO 9000 – 2000 clauses, coverage, linkages with functional
domains like production, marketing, six sigma concepts, kaizen, organizing for continuous
improvement, Excellence models, awards and standards awards Quality. Concept of
specification limits, statistical control limits, Process control and
control charts for both attributes and variable data. Operators role in quality assurance.
Unit VI: Employee Productivity - Productivity and work study, Productivity and the
standard of living, Productivity and the organization, productivity, variables affecting labour
productivity, work content and time, Work Study and related working conditions and human
factors. Method Study. Introduction to Method Study, Data collection, recording, examining,
and improving work, Material flow and material handling study, Worker flow study, worker
area study, Introduction to work measurement, Time study and setting standards.
1. Operations Management Theory and Practice, B. Mahadevan, Pearson education,
Second impression 2007
2. Operations Management, William J. Stevenson 8th 2005 edition,
3. Operations Management, Richard B Chase11theditionTMH,
4. Production & Operations Management – Chary
5. Manufacturing & Operations Management - L.C. Jhamb
C25- RESEARCH METHODOLOGY
Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach,
Research Process, Defining research problem, problem identification process, Formulation of
research hypothesis. Procedure for hypothesis testing; Communication and presentation of
research, Types of research reports, formulation, Layout, format and guidelines for effective
Unit II: Research Design - Features of good Design, Types of Research Design –
exploratory, descriptive, experimental, Research design process, Classification of research
designs – exploratory, secondary source analysis, two-tiered and descriptive; Basic principles
of experimental Design, Causality, Validity in experimentation, factors affecting internal and
external validity of experiment Classifications of experimental designs – pre, quasi, true and
Unit III: Data Collection: Primary and secondary data, Data collection methods –
observation, interview, schedules, focus group, personal interview method, projective
techniques – sentence completion, word association, story completion, verbal projection
tests, Pictorial techniques; play techniques, quizzes, tests and examinations, Socio-metric
analysis, Content analysis. Use of mechanical devices.
Unit IV: Scaling and Questionnaire design: Introduction, types of measurement scales,
classification of scales, Scaling and scale construction technique. Measurement error criteria
for good measurement Criteria for questionnaire design, types of questionnaire, design
procedure, types of questions, structure of questionnaire, physical characteristics, pilot
testing, administering the questionnaire, reliability and validity of questionnaire, E
questionnaire – salient features. Data coding; Editing and Tabulation.
Unit V: Parametric and Non-Parametric testing: Cross tabulation, Use of correlation and
regression Analysis, Test of significance of regression parameters, application of regression
analysis in various functional areas of management. Z, t, goodness of fit and F test, Small and
large sample concept, Practical problems involving parametric and non parametric tests.
Unit VI: Advanced Data Analysis Techniques- Multivariate technique, Factor Analysis,
Cluster Analysis, Discriminant Analysis, Conjoint Analysis, Multi Dimensional Scaling.
Application of advanced techniques in decision making, decision situations and application
suitability of these techniques.
A Survey based mini-project should be undertaken by the students to orient them about basics
1. Zikmund : Business Research Methods, (Thomson Learning Books)
2. Marketing Research, G C Beri third edition (McGraw Hill)
3. Dwivedi – Research Methods in Behaviourial Science (Macmillan)
4. Bennet, Roger : Management Research, ILO, 1993
5. Salkind, Neil J. : Exploring Research, (Prentice – Hall, 1997)
6. Research Methodology: Concepts and Cases, Dr. Deepak Chawla & Dr. Neena Sondhi (Vikas
7. Business Research Methods,Naval Bajpai,Pearson Publication C26- ORGANISATIONAL BEHAVIOR
Unit I: Organizational Behaviour - The nature of organisations: Components of
organisations; Organisations as open systems, Managers in organisations, Productivity and
managerial performance, Organisational behaviour and the workplace, Managing human
rights in the workplace, Managing developments in information technologies, Managing
organisational transitions, Managing new forms of Organisation. OB in virtual organisations.
Unit II: Learning, Perception, Attitudes and values - Biographical characteristics, ability,
and learning Perception: Introduction, Halo effect, Stereotyping, pigeonholing and
compartmentalisation; Self-fulfilling prophecy; Perceptual mythology; other influences on
perception. Attitudes, Components of attitudes, Attitudes and behaviour, Attitudes and
cognitive consistency, Job satisfaction as an attitude; development Values, Sources and types
of values, Patterns and trends in values, Managing values and attitudes
Unit III: -.Motivation- Concepts, Theories of Maslow, Herzberg, McClelland, Porter &
Lawler Model, Application of Motivation concept, Individual motivation and motivation in
the organization, Cultural Differences in Motivation, Intrinsic and Extrinsic Motivation,
Social Motivation, Motivation and Health, Role of motivation in human behaviour
Unit IV: Foundations of group behaviour - The nature of groups: groups and teams,
informal and formal groups, purpose of teams, Teams and team building: selecting team
members, team roles, stages in team development, team building, team identity, team loyalty,
commitment to shared beliefs, multi-disciplinary teams, Team Dynamics: group norms,
decision-making behaviour, dysfunctional teams, Cohesiveness. Leadership: Basic qualities
of leadership, Leadership theories, Managers are leaders.
Unit V: Conflict and Organizational Change Management- Substantive and emotional
conflicts, Levels of conflict, Sources of conflict in organisations, Symptoms of conflict
Causes of conflict, Strategies for the management of conflict Organizational Change - Nature,
levels and dilemmas of change, Pressures for change, The Domino effect, Responses to
change, Force field analysis, Change process, Resistance to change, Dynamics of change.
Unit VI: Organizational Development Techniques - Goals of organisational
development: Principles underlying organisational development, The process of
organisational development: Action research and organisational development, OD
interventions: Organisation-wide interventions, Smaller group and inter-group
interventions, Individual interventions OD Techniques - Traditional: Grid Training, Survey
Method; Modern: Process Consultation Method, Third Party, Team Building, Transactional
Learning and Teaching Strategy
Although the 'lecture' will provide a formal framework for each topic area, debate, discussion and participation
shall be encouraged together with case study work and group activities.
1. Organisation Behaviour, Luthans 8th Tata McGraw Hill
2. Organisation Behaviour, Robbins, 9th Pearson Education Asia
3. Principal of Organizational Behaviour 4th Ed. By R. Fincham –Oxford
4. Prentice Hall India Organisational Behaviour: Human Behaviour at Work Newstrom & Davis, Tata
5. Brooks I — Organisational Behaviour: Individuals, Groups and Organisation Second Edition (Prentice Hall,
C27- BUSINESS ENVIRONMENT
Unit I: Political Environment And Economic Systems-History of economic thought and
economic systems, Market economy, planned economy, mixed economy, economic growth
measuring development and measurement of poverty, Anatomy of Indian economy,
Economic reforms of India.
Unit II: Globalisation and Business Environment - Globalization-Meaning, Scope, Phases,
Indicators, Economic reforms and competitive environment; Business Environment and
sector wise analysis-Telecom, Information Technology, Insurance, Banking Finance, FMCG,
Textiles, Agriculture, Automobile, Chemical, Pharmaceuticals (Market Structure,
International Scenario, Recent Developments and SWOC Analysis)
Unit III: Industrial Policy- Five Year Planning Summary; Industrial Policy Resolution-
1948, 1946, 1977, 1980; Industrial Licensing Policy; Industrial Policy 1991; SSI;
Privatization - Modes, Reasons, Problems, Indian Scenario and Difficulties in process; Global
Outsourcing-Rationale, Gains, Gainers and looser; India‘s Perspective.
Unit IV: Economic and Business Environment in Europe-Economic Environment And
Policies In Europe, Potential And Prospects Of Doing Business In Euro Countries; Impact Of
Recent Development In Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy,
Luxembourg, Netherlands, Portugal, Spain; Economic Challenges, Role Of Government,
Human Welfare, Tax Structure And Future.
Unit V: Economic and Business Environment in SAARC Countries-SAARC Objectives,
Structure of Economies In SAARC Region, Brief Country Profile, Economic Environment,
Problems And Prospects In Bangladesh, Sri-Lanka, Nepal, Pakistan, India
Unit VI: Economic And Business Environment In South America- Ups And Downs Of
South America In 21st
Century, Overview Of The Continent, Brief Country Profile ,
Similarities And Differences Of Countries In South America-Brazil, Argentina, Venezuela,
Chile, Columbia; Regional Trade blocks And Road Ahead.
1) Business Environment-Text and Cases-Justin Paul (Tata Mc Graw Hill)
2) Business Environment, Fernando, Pearson Education Asia
3) Business Environment , Shaikh, Pearson Education Asia
4) Business Environment,Saleem, Pearson Education Asia
C28- COST & MANAGEMENT ACCOUNTING
Unit I: Introduction to Cost and Management Accounting: Meaning of Cost, Costing and
Cost Accounting, Features, Scope and Functions of Cost Accounting, Advantages and
Limitations of Cost Accounting; Concept of Cost; Analysis and Classification of Costs;
Elements of Cost; Introduction to Management Accounting, importance and scope of
management of Accounting, tools and techniques of management accounting Management
accounting Vs. Cost accounting vs. financial accounting, role of accounting information in
planning and control
Unit II: Unit Output Costing & Reconciliation of Cost and Financial Accounts:
Preparation of Cost Sheet (Statement of Cost); Quotations and tender. Introduction; need for
reconciliation, reasons for disagreement in Profit; Procedure/Methods of Reconciliation;
Unit III: Contract and Operating Costing: Silent clauses and accounting features of
Contract costing, Retention money clause and Escalation clause, Profit of uncompleted
Contract, WIP in balance sheet. Features of operating costing: Transport costing (Standard
charge, running and operating cost, maintenance charges and log sheet), Canteen, Hospital
and hotels costing.
Unit IV: Ratio Analysis: Introduction, Meaning of Ratio; Mode of Expression; Steps in
Ratio Analysis; Importance of Ratio Analysis; Nature of Ratio Analysis; Limitations of Ratio
Analysis; Classification of Ratios; Balance Sheet Ratios; Revenue Statement Ratios; Activity
of Turnover Ratios; Profit Cover Ratios; Du pont Chart; Miscellaneous Practical Problems.
Unit V: Marginal Costing: Introduction, Application of Marginal costing in terms of cost
control , profit planning, Closing down a plant, dropping a product line, charging general and
specific fixed costs, fixation of selling price, make or buy decisions, key or limiting factor,
selection of suitable product mix, desired level of profits, diversification of products, closing
down or suspending activities, level of activity planning- Break-even-analysis: Application of
BEP for various business problems. Inter-firm comparison: Need for inter-firm comparison,
types of comparisons, advantages.
Unit VI: Budgets and Budgetary Control: Concept of Budget; Objectives of a Budget;
Budgetary Control; Characteristics, Advantages and Limitations of Budgetary Control;
Master Budget; Classification of Budgets; Long Term Budget; Short Term Budget; Fixed and
Flexible Budget; Sales Budget; Production Budget; Material Budget; Labour Budget; Capital
Expenditure Budget; Cash Budget; Preparation of Flexible Budget and Cash Budget; Zero
1. Cost and Management Accounting V. K. Saxena & C. D. Vashist, Sultan Chand & Sons Publication.
2. Management Accounting, Bhagwati & Pillai, Second Edition, S. Chand &. Company ltd.
3. Cost Accounting Theory and Practice, Bhahatosh Banerjee, PHI
4. Cases In Management Accounting & Control System, Allen, Pearson
5. Cost & Management Accounting, Ravi M Kishore, Taxmann Publications Pvt. Ltd.
6. Management Accounting: Theory and Problems, M.Y. Khan, P.K. Jain, TMH E29- PROFICIENCY MANAGEMENT
Course Objectives: To make budding managers aware about themselves so as to help them
find the strength and weaknesses (deficiencies) within the self, To prepare them to meet with
the expectations of different roles they will perform as a manager or as an entrepreneur, To
equip them with essential skills required for effective and efficient performance that will
ensure personal and career growth, To ensure smoother and faster adaptation
(accommodation and assimilation) to corporate culture & changing demands of the work
Unit I: Self Awareness / Know thyself: Methods of Introspection- SWOT analysis, Johari
Window, Transactional analysis Individual Peculiarities- Life Positions, Personality Types,
Defence Mechanisms. Perceptions – perceived risks, Attitude formation, Motivations.
Introduction to Personality Assessment & Testing tools (MBTI, FIRO-B, 16 PF)
Unit II: Role of different Intelligence: Intellectual Intelligence – factor theories and
process – oriented theories of intelligence (Sp. G-factor theory, Multifactor theory,
Information processing theory), Emotional Intelligence, managing self and other‘s emotions.
Unit III: Role of a Manager: Tasks and responsibilities of a Professional Manager, Efficient
performance of managerial functions, Organisational Hierarchies & reporting systems,
Introduction to various Management Systems and Processes, Management by Objectives,
Management by Exception.
Unit IV: Self Development: Thinking – Thinking process, Lateral thinking and Creative
thinking, Logical thinking (inductive and deductive logic) Learning–Levels of learning,
Honey & Mumford‘s learning styles, Cognitive learning, Social learning, Experiential
Learning. Memory–levels of Forgetting, causes of forgetting, memory techniques.
Understanding Organisational Culture, Creating and managing personal identity at work
Unit V: Self Management : Goal setting, Time management, Stress Management – effective
coping strategies, Conflict Management – types, conflict resolution techniques, Negotiation
skills, Problem solving & Decision making skills, Knowledge management, ‗5 S‘
Organizational skills, Leadership Styles and their application, Situational Leadership.
Unit VI: Other’s Management : Social Skills – Interpersonal relations, Empathy,
Management of Work Life Balance, Foundations of Group Behaviour - group decision
making techniques, work teams, virtual teams, Getting and Giving Information,
Understanding group needs and characteristics, Knowing and understanding group resources,
Controlling the Group members, Counselling, Setting the Example.
1. Wallance, Masters, Personality Development, Cengage, 2009
2. Ramesh & Ramesh, The ACE of Soft Skills: Attitude, Comm. and Etiquette for Success, Pearson, 2010
3. Lewis, Body Language, Sage Publication, 2008
4. Hurlock, Personality Development, Tata McGraw hill, 2010
5. Bhatti, the Dynamics of Personality, Pearson, 2009
6. BELBIN R. M., Management teams: why they succeed or fail, Oxford, Butterworth-Heinemann, 1981
7. Morgan, King, Weiss & Schopler, Introduction to psychology, Tata McGraw Hill. E29- TAXATION
Unit I: Basics of taxation and income from salary: Previous year, Assessment year,
assesses, types of assessee, person, income, Gross total income, Total taxable income,
Residential status and incidence of tax liability, Agricultural income, income exempted from
tax u/s 10, Computation of Income under the head salary, assessment of Individual.
Unit II: Income from Business & Profession & Capital gains: concept of business,
profession and vocation, computation of income from business and profession (including
professionals) and concept of Minimum Alternative Tax (MAT), Income from capital gains.
Unit III: Deductions and other provisions: Deductions under section 80C to 80U (Chapter
VI). Set of & Carry forward of losses, Tax deducted at source, Return of Income, Authorities
and Assessment Procedure
Unit IV: Central Excise laws: Basis of chargeability of duties of Central Excise, Goods,
Excisable goods, Manufacture and manufacturer, Classification, Valuation of excisable
goods, Related Person, Captive Consumption, registration and procedure in central excise
law. Basic procedures, Export, SSI, Job Work, CENVAT credit rules.
Unit V: Customs laws: Basic concepts of customs law; Types of custom duties., Anti-
Dumping Duty, Safeguard Duty; Valuation of custom duty; Customs Procedures,, Baggage,
Exemptions, Warehousing, Demurrage, Duty Drawback., Special Economic Zones.
Unit VI: VAT Act and Service Tax:. VAT, Salient feature of State VAT Acts; Treatment of
stock & branch transfer under State VAT Acts, Filing & Return under State VAT Acts.
Introduction, Nature of Service Tax; Service Provider and Service Receiver; Registration
procedure; Records to be maintained; Classification of taxable services; Valuation of taxable
services. Exemptions and Abatements. Payment of service tax, Return and Taxable Services.
NB: Numerical shall be based on Unit I Unit II, Unit III, Unit IV, Unit V and Unit VI
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat
2. Datey V. S.: Indirect Taxes, Taxmann Publications, New Delhi
3. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.
4. N Hariharan, Income Tax – Law and Practices, Tata Mc Graw Hill, New Delhi
5. Singhania V. K., Singhania Kapil, Singhania Monica, Students Guide to Income Tax,
Taxmann Publications, New Delhi.
E20- OPERATIONS RESEARCH
Unit I: LPP - Resource Allocation: Introduction to Linear Programming Problems,
Graphical Method - Assumptions, Formulation and Solution by Graphical Method:
Feasibility Region, Unboundedness, Infeasibility, Multiple Optimum Solutions. Simplex
method of solution. Use of primal-dual computational formulas to find a solution of an LPP.
Unit II: LPP – Transportation & Assignment – Transportation: Formulation and Solution
by North West Corner Rule (NWC), Least Cost Method (LCM) and Vogel‘s Approximation
Method (VAM); Optimization by Modified Distribution Method (MODI). Assignment:
Formulation and Solution.
Unit III: Queuing Theory - Queuing model, Static and Dynamic Arrivals, Single Server and
Multiple Server Queues. Transition-rate diagrams. Role of the exponential distribution in
queuing models, Introduction to Simulation Process, Monte Carlo Simulation, Generation of
Random Numbers, Queuing Model [M/M/1: ( /FCFS)], Simulation of Queuing System.
Unit IV: Replacement & Inventory models - Replacement Policies: Equipment Deteriorate
Gradually, Time Value of Money Considered. Equipment Fail Suddenly (Group
Replacement), Staff Replacement. Inventory Models with Probabilistic & Deterministic
Demand. Classic EOQ, EOQ with bulk purchasing, EOQ with storage limitations, Simulation
on Inventory System.
Unit V: PERT/CPM - Rules of Network Construction, Network Analysis (Forward Pass,
Backward Pass, Critical Paths and Floats). Resource Analysis and Allocation (Crashing),
Probability in PERT, PERT vs. CPM. Limitations and Difficulties in Network Methods.
Unit VI: Game Theory - Terminology, Game Models, Two Person Zero Sum Games and
their Solutions, Graphical Method, Algebraic Method, Arithmetic Methods, Methods of
Matrices. Sequencing - Introduction, Terminology & Assumptions, Processing ‗n‘ jobs
through 2, 3 and ‗m‘ machines. Idle time minimization through sequencing models.
1. Introduction to Operations Research- Hillier & Liberman – McGraw Hill
2. Quantitative Techniques in Management by N. D. Vohra – Tata McGraw Hill
3. Operations Research - Paneersevam – Prentice Hall of India
4. Operations Research – J. K. Sharma - McMillan
5. Operations Research – Hira and Gupta – S. Chand & Co.
6. Operations Research – V.K. Kapoor – Sultan Chand &. Sons, New Delhi.
E20- BUSINESS ETHICS
Unit I: Business Ethics: Introduction, Concepts and theories : Introduction, definitions,
importance and need for Business ethics, Values and morals. Management and ethics,
Normative Theories, – Gandhian Approach, Friedman‘s Economic theory, Kant‘s
Deontological theory, Mill & Bentham‘s Utilitarianism theory.
Unit II: Business & Organisational Ethics: The Indian Business scene, Ethical Concerns,
LPG & Global trends in business ethics, Business ethics rating in India. Organizations&
Organisation culture, Types of Organization, Corporate code of ethics – Formulating,
Advantages, implementation Professionalism and professional ethics code.
Unit III: Corporate Governance: Introduction, mechanisms and systems of corporate
governance, Indian model of Corporate Governance, OECD principles, World Bank on
Corporate Governance, McKinsey Survey on CG, Indian Committees and guidelines.
Unit IV: Corporate social Responsibility: Introduction, Models for implementation of
CSR, Advantages, Scope, and steps to attain CSR, Prestigious awards for CSR, CSR &
Indian Corporations-A Score Card, Future of Indian CSR
Unit V: Environment Ethics, Marketing Ethics & Ethics in HRM: India‘s Environment
Policy, Environment Risk Management, Environment Audit, Areas in Marketing Ethics,
Beyond the 4P‘s,Role of HR in creating an ethical organisation.
Unit VI: Globalisation & Business ethics: Growth of Global Corporations, Factors
facilitating Globalisation, Impact of globalization on Indian corporate and social culture,
Advantages and disadvantages of MNC‘s to the Host Country, International codes of
Business Conduct, Whistle blowing and its codes.
1. Business Ethics – Concept & Practice - B. H. Agalgatti & R. P. Banerjee – (Nirali
2. Ethics in Business & Management - R. P. Banerjee (Himalaya Publication)
3. Business Ethics. by Crane – Pub. By Oxford Press
4. Corporate Governance & Business Ethics – (Text & Cases), U. C. Mathur,
Macmillan India Ltd.
5. Business Ethics, C S V Murthy, Himalaya Publishing House
6. Business Ethics & Corporate Governance, by A.C. Fernando
C31- STRATEGIC MANAGEMENT
Unit I: Strategic management - Introduction to strategic management, Strategic decision
making, Strategic management process; Difference between Policy, Strategy and Tactics.
Vision, Mission & goals, Preparation of Vision & Mission Statement; Organisational
objectives, Hierarchy of objectives & strategies, setting of Objectives.
Unit II: Internal & Resource analysis - SWOT analysis, Resource analysis- a) Organisation
capabilities & competitive advantage b) Value chain analysis; Concept of synergy - Core
competency, Competitive analysis - Interpreting the five forces model, Competitors analysis.
External analysis - Environment analysis a) Components of External environment b)
Components of Internal environment c) Environmental scanning. Industry Analysis a) A
Framework for industry analysis b) Michael Porter‘s Analysis c) Usefulness of industry
Unit III: Strategy Formulation - Corporate level strategy: A) Growth-Concentration,
Horizontal, Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through
Cooperation; Merger, Acquisitions, Joint ventures & strategic alliances D) Stability -
Pause/proceed with caution, No change, Profit strategies. E) Retrenchment –Turnaround,
Captive Company Strategy, Selling out Bankruptcy, Liquidation.
Unit IV: Portfolio Approach & analysis - a) Portfolio analysis, advantages &
disadvantages, b) BCG Matrix c) General Electric‘s Business Screen, d) Life cycle or Arthur
D Little matrix, e) Balance scorecard. 7s Framework, Strategic Business Unit (SBUS),
Merits & Demerits of SBU; Leadership, Power & organisation culture.
Unit V: Business Level strategy & Functional level strategy - A) Business Level strategy-
Competitive advantage, Low cost strategy, Differential strategy and Focus strategy, B)
Functional level strategy - Operations strategy, Marketing strategy, Financial strategy,
Human Resource strategy. Global strategy - Reasons for globalization, Global expansion
strategy, International Portfolio Analysis; Market entry strategy, International strategy &
Unit VI: Strategic Implementation Strategic evaluation, Control & continuous
Improvement - Establishing strategic evaluation & control; The quality imperative:
continuous Improvement to build customer value, Fundamentals of Six sigma approach for
1. Strategic Planning & Formulation of Corporate Strategy, V S Ramaswami, S Namaumari, Publication-
2. Strategic Management ,9 th Edition – John A Pearce II, Richard B Robinson, Jr Publication-Tata
McGraw- Hill Publishing Company Limited, New Delhi.
3. Understanding Strategic Management,Henry, Oxford University Press
4. Crafting & executive strategy -14 th edition, Arthur A. Thompson Jr, A.J. Strickland III, Publication-
Tata McGraw- Hill Publishing Company Limited, New Delhi.
5. Management Policy & strategic Management – R.M. Srivastava Publication – Himalaya Publishing
6. Global Strategic management – Kamel Mellahi, J. George Frynas, Paul Finlay Publication- Oxford
University Press, New Delhi.
7. Strategic Management,Chandrasekara,Anant Narayanan, Oxford University Press C32- INTERNATIONAL BUSINESS
Unit I: International Trade – Concepts And Theories: International Trade, Origin, Need &
Importance, Historical Background, Barter Trade, Factor Endowment Theory, Comparative
Cost Theory, Opportunity Cost Theory, Modern Theory Of International Trade.
Unit II: Global Trade Scenario Overview., Trading Blocs, (Eu, Nafta Etc),Trade
Agreements, Trade & Tariff Barriers, Specific & Advaloram Tariff, Non Tariff Areas Quota,
Subsidies, Gatt & Unctad, Impact Of Globalisation And Wto On World Trade
Unit III: International Business Environment – Factors Affecting Environment –
Economic, Social, Cultural Commercial, Competitive,, Political, Legal, Technological Etc.
Unit IV: Foreign Trade Of India – Direction, Flow And Trends, Exim Policy, Institutional
Support For Foreign Trade – Dgft, Exim Bank, Ecgc, Export Promotion Councils, Epz, Eou,
Unit V: Exchange Rate Management – Basic Concepts – Balance Of Trade, Balance Of
Payments, Exchange Rate Theory (Purchasing Power Parity), Working Of Foreign Exchange
Markets, Determination Of Rate Of Exchange, Role Of Rbi, Introduction To Fema.
Unit VI: International Economic Organisations And International Monetary/ Financial
System – World Bank, Imf, Ifc, Adb Etc., Settlement Of International Financial Transactions,
Balance Of Payments, Exchange Rate Theories, International Liquidity.,
1. International Business – Subba Rao, Himalaya Publications
2. International Business – R.M. Joshi, Oxford University Press
3. International Business Strategy – A. Nag, Vikas Publishing House
4. Global Business Management – M. Adhikary, Macmillan Publishers
C33- ENTREPRENEURSHIP DEVELOPMENT
Unit I: Entrepreneurship – Entrepreneurship and its Relationship with the Economic
Development, Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship),
Theory of Achievement Motivation, McClelland‘s Experiments, Women Entrepreneur‘s.
Entrepreneurship Development in India: Issues and Opportunities, Small-Scale Sector in
Unit II: Entrepreneurship Trends - Forms of Ownerships, Franchising, Types of
Entrepreneurship, Career Planning, Choice of Entrepreneurship as a Career, Cases from
Indian Industry. The ED Cycle, Identifying & Developing Entrepreneurial Potential, Techno
economics innovation and entrepreneurship, Socio-psychological factors influencing
Unit III: Business Idea and Business Plan -, Creativity and Innovation, Business Ideas
Generation Process, Evaluation of Business Idea. Building the Business Plan, Venturing an
Enterprise, Financial Considerations (Cash Flow Management, Financial Plan, Business
Plan). Role of chamber of commerce, industries associations and other bodies like, FICCI,
CII, TIE, DICCI etc.
Unit IV: - Registration of new venture and Support Systems - Steps and processes
involved in setting up a manufacturing unit and a service unit. Process of registration and
formalities; Activities of SIDBI, EDI, NIESBUD, DIC, NABARD Government policy,
Agency supporting entrepreneurial development Industrial estates. Role of MSME,
MITCON, MIDC and MCED.
Unit V: The Industry and Ancillarization: Role of Intrapreneurship in Indian industry;
Success cases, Ancillarization, Ancillarization in India, Ancillaries & Industrial
Development, Ancillary Opportunities in different Economic Sectors: Agro Industries,
Logistics, BPO, Banking and Finance, Sub-contracting System, Supplier Organization
Network Global Aspect of Entrepreneurship. NGOs and entrepreneurship.
Unit VI: DPR and Financial incentives: Preparation of DPR, Format and contents of a
DPR, Bank financing and formats, Document and clearances required by nationalized banks,
SCBA; Schemes for educated unemployed, Fiscal incentives, Procurement of industrial
equipment, marketing support. Role of KVIC and Government schemes of financing.
1. Entrepreneurship 6 th edition. Robert D Hisrich , Tata McGraw-Hill.
2. Kuratko- Entrepreneurship – A Contemporary Approach, (Thomson Learning Books)
3. Small-Scale Industries and Entrepreneurship. Desai, Vasant (2003). Himalaya Publishing House, Delhi.
4. Chary – Business Gurus speaks ( Macmillan)
5. S.S. Khanka – Entrepreneurial Development (S. Chand & Co.)
6. Exploring Entrepreneurship,Blundel & Lockett, Oxford University Press
7. Entrepreneurship, Roy, Oxford University Press
8. Entrepreneurship,Barringer & Ireland, Pearson Publication
9. Entrepreneurship Small Business Enterprises, Charantimath, Pearson Publication
C-34 SUMMER INTERNSHIP PROJECT
E35- COMMUNICATION SKILLS- II
Objective: This course aims train students on all important aspects of Business
Communications, which can be professionals through The basic objective is to sharpen the
communication skills of students for getting ready for efficient and effective management
Unit I: Communications in Business: Systems approach, forms of business communication,
management and communication, factors facilitating communications, Business applications
Unit II: Dimensions of Communications: The Cross Cultural Dimensions of Business
Communication, Technology and Communication, Ethical & Legal Issues in Business
Communication, Mass Communications and its role in Business, Negotiation Process
Management, Communications and its impact on Business
Unit III: Business Correspondence: Etiquettes of Business writing, Business letters:
Memos, minutes, agendas, enquiries, orders, sales letters, notice, tenders, letters of
application, letter of complaints, Job applications/ Covering letters
Unit IV: Group communication: Role of Communications in Committees, conference,
Seminar, Symposia and other formal communications; Meeting - types of meetings, agenda
and minutes of the meeting, Mass Communications -Publicity, Press Releases, Marketing
Communications, Public Relations, business writing in media and social networking
Unit V: Report Writing: TECHNICAL REPORTS: Product manuals, User Guides and
statutory communications, Format, Choice of vocabulary, coherence and cohesion, paragraph
writing, organization of Report. PROJECT REPORTS: Writing a Summer Project Report,
Components of a Project Report, Project proposal, Executive Summary writing, appraisal
reports, Presentation of a Report, Fundamentals of Open-defense.
Unit VI: Exercise in Communications: Exercises on Corporate Writing, Group Discussion
and Employment Interviews, Designing Visual Communication, Creating and Delivering
Sales Pitch / Presentations, E-mail writing.
1. Sharan J. Genrson and Steven M. Gerson – "Technical Writing – Process and Product" – Pearson
2. Baugh, Frayer & Thomas How to write first class Business Correspondence-Viva Books.
3. Raymond V. Lesikar, John D. Pettit and Mary E. Flatley – Lesikars Basic Communication Tata McGraw
Will 8th Edition,1999
4. Herta A Murphy & Herbert W Hildebrandt - Effective Business Communication - Mc Graw - Hill
5. Boove, C.L., Thill, J.V. & Chaturvedi, M. (2009). Business Communication Today, Pearson.
6. Stevel. E. Pauley, Daniel G. Riordan – Technical Report Writing Today – AITBS Publishing &
Distributors, India 5th edition ,2000.
7. How to Do well in GDs and Interviews,Trishna, Pearson Education E35- FAMILY BUSINESS MANAGEMENT
Course Objective: To make the student understand the competencies and commitment required
for a successful career in a Family business. To develop analytical skills to deal with the issues
and conflict that arise in family business relationships and to develop management skills that can
positively impact the success of family business. To learn how to integrate the strategic plans of
the business with those of the family
Unit I: Defining the family business, Promoting trust among family members and among non-
family members, family culture, beliefs & values and their impact on business, rediscovering and
re orientating family business for new environment, change management for family businesses,
leading the change, understanding the role of role of non-family managers.
Unit II: Issues, Problems and Unique concerns of family business, involvement in management,
family management and control of business, interactions between the family and business
systems, Long term success of the family business, Promoting Professionalism in family
business, Business ethics, Governance and entrepreneurship, succession planning and effective
Unit III: Venture Growth strategies: Venture growth strategic issues, entrepreneurial
management, and innovation in family business, professional Management, Estate and ownership
planning, acting as a venture capitalist for next generation, Exit Strategies in family business
Unit IV: Family business start-up, licensing, buyout opportunities & franchising, Maintaining
competitiveness, Buying new business, expansion of business, , Board meetings,
communications, Separation of ownership in family business, strategic implications & challenges
Unit V: Terms and conditions for effective control by the family, legal issues in family business,
Tax Planning and Owner Compensation, Provisions of law relating to termination, resignation, or
death of the principal family member, Legal documentation process. Planning and control,
performance review, job assignments, Social entrepreneurship in family Business.
Unit VI: Family Business Case Writing: (Discussion & Format for obtaining interview and
Case writing) Interview family members and obtain stories about major events that have helped
to establish your family firm. Write a report that summarizes the vision, mission, values, and
beliefs that guide the family enterprise; include a brief summary of stories that shaped or
represent family business. Present an Analysis of the problems/challenges and strategies to
1. Exceptional Entrepreneurship (Real Life Lessons from Business Leaders) by LPP (2006)
2. The Keys to Family Business Success-Leslie, Sam Lane, Joe Paul, Darrell Beck and William
Roberts: Aspen Family Business Group
3. Rebuilding the American Dream, Restoring American Jobs and Competitiveness Through
Innovation and Entrepreneurship by Bob
4. Family business in India- Sudipt Dutta, Sage (1997)
5. Generation to Generation: Life Cycles of the Family Business Gersick , Davis , Hampton,
Lansberg E36- BUSINESS PLAN/ FIELD REPORT
Objective: To equip students with the skills of writing a business plan and to effectively
deploy the conceptual knowledge for creating a practical, rational and real business proposal.
Unit I: Opportunity / Competition Analysis: Analysis of the business opportunity, SWOT,
Risk analysis, the four Cs of credit: Character, Cash flow, Collateral and equity contribution.
Description of Venture Product(s), Service(s), Size of business, Background of entrepreneurs,
Writing Vision / Mission statements, Using information from sources like Trade associations,
Government reports, Published studies, Searching the Net for information, Information
Unit II: Target Market: Industry Analysis , PESTEL, Future outlook and trends, Industry
forecasts ,Analysis of competitors, Differentiation, Market Segmentation; Define the market -
its total potential and approximate size, Demographic information; Psychographic
Information of Customers & Businesses.
Unit III: Marketing & Sales plan: Industry Trends, Product/Service, Target Market,
Competitive Analysis; Marketing Mix- Pricing, Distribution, Promotion, Product forecasts,
Controls; Marketing Budgets & Promotion mix.
Unit IV: Production / Operations Plan: Manufacturing process, Subcontracted work, Land
& Building, Physical plant, Machinery and equipment, raw materials suppliers and alternative
suppliers, Suppliers comparison chart, Regulatory & Tax environment - Central, State &
Local; Organizational structure; Human Resource - Analysis of availability , Compensation,
Benefits, facilities etc.
Unit V: Development plans: Future growth and expansion plans, strategies for expansion,
resource requirements and source of generation of resources, assumptions made, Explanation
of rowth variables.
Unit VI: Financials & Backup Documents: Proforma income statement, Cash flow
projections, Proforma balance sheet, Break-even analysis, Sources and applications of funds,
Detailed calculations of various financial figures (Depreciation, Interest, Salaries & Wages,
other Overheads); Backup material-letters, Market data, Leases or contracts, Price lists from
1. The Definitive Business Plan: The Fast Track to Intelligent Business Planning for
Executives and Entrepreneurs (Financial Times Series), Sir Richard Stutely
2. How to Write a Great Business Plan (Harvard Business Review Classics), William A
3. How to Write a Business Plan, Third Edition, Brian Finch, Replika Press Pvt. Ltd. India
E36- APTITUDE DEVELOPMENT
Objective: The objective of this course is to enhance the Numerical ability and Aptitude of
the students by acclimatizing them with the various analytical techniques. By improving
Verbal and Non-verbal ability of students, the course will help them in acquiring the skills to
solve placement papers of Companies.
Unit I: Arithmetic Aptitude: Mathematical Solutions: Simplification, Square Root and
Cube Root, Surds and Indices, H.C.F, L.C.M, Decimal Fraction, Permutation and
Combination, Number System, Percentage , Average , Speed & Distance, Probability,
Mensuration, Volume. Spatial: Trains, Time and Distance, Height and Distance, Time and
Work, Boats and Streams. Interests: Simple Interest, Compound Interest, Profit and Loss,
Partnership & Percentage. Time: Problems on Ages, Calendar & Clock. Area: Averages,
Area, Volume and Surface Area. Ratio and Proportion: Stocks and Shares. Alligations:
Chain Rule, Pipes and Cistern, Mixture, Races and Games, Probability, Odd Man Out and
Unit II: Data Interpretation: Table Charts, Data Sufficiency, Bar Charts, Tables, Pie
Charts, Graphs and Line Charts
Unit III: Logical Reasoning: Number Series, Letter and Symbol Series, Verbal
Classification, Analogies, Artificial Language, Matching Definitions, Making Judgments,
Verbal Reasoning, Logical Problems, Logical Games, Analyzing Arguments, Statement and
Assumption, Course of Action, Statement and Conclusion, Cause and Effect, Statement and
Argument, Logical Deduction
Unit IV: Verbal Reasoning: Logical Sequence of Words, Blood Relation Test, Syllogism,
Series Completion, Cause and Effect, Dice, Venn Diagrams, Cube and Cuboids, Analogy,
Seating Arrangement, Character, Puzzles, Direction Sense Test, Classification, Arithmetic
Reasoning, Verification of Truth.
Unit V: Non Verbal Reasoning : Series Analogy, Classification, Analytical Reasoning,
Mirror Images, Water Images, Embedded Images, Pattern Completion, Figure Matrix, Paper
Folding, Paper Cutting, Rule Detection, Grouping of Images, Dot Situation, Shape
Construction, Image Analysis, Cubes and Dice.
Unit VI: Verbal Ability: Comprehension, One Word Substitutes, Idioms and Phrases,
Change of Voice, Change of Speech, Verbal Analogies, Spotting Errors, Synonyms,
Antonyms, Selecting Words, Spellings, Sentence Formation, Ordering of Words, Sentence
Correction, Sentence Improvement, Completing Statements, Ordering of Sentences,
1. Quantitative Aptitude by R.S. Agarwal
2. Verbal & Non-verbal Reasoning by R.S. Agarwal
3. English Grammar, Wren & Martin
4. Cracking the Test of Reasoning & Data Interpretation, Prof. Jagdeep Vaishnav,
Nishant B. Patel, Biztantra
5. Test of Reasoning, Edgar Thorpe, Tata-McGraw Hill, 2007 ROUP 1: MARKETING MANAGEMENT
Paper I: RETAIL & SERVICES MARKETING
Unit I: Retail marketing and retail management, strategic retail marketing, retail marketing
mix, CRM and retail marketing, CBB & retail marketing
Unit II: Retail location & related strategies, retail store operations, retail organizations &
structure, applications of IT in retail, retail distribution and SCM
Unit III: Retail pricing and promotional pricing, retail branding strategies, store & non-store
brands, merchandising and warehousing, global retailing, modern trade and new trends in
Unit IV: Services, nature, characteristics, service product & pricing, service positioning,
Unit V: CRM and services, managing service quality, CBB and services marketing, service
demand management, promoting & services
Unit VI: MIS & research for services, demand analysis for services, managing service
processes, service distribution, employees (people) and services marketing
1. Retail Marketing Management – David Gilbert
2. Retail Marketing – A Sivakumar
3. Retail Marketing – P Mcgoldrick
4. Retail Management – Barry Berman/ Joel R Evans/ Mini Mathur
5. Services Marketing – K Rama Mohan Rao
6. Services Marketing - Alan Wilson,Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler
7. Services Marketing – Christopher Lovelock/ Jochen Wirtz/ Jayanta Chatterji
8. Services Marketing – Harsh Verma
9. Principles of Services Marketing – Adrian Palmer
10. Services Marketing, Apte,Oxford University Press
Paper II: PRODUCT MANAGEMENT & BRAND MANAGEMENT
Unit I: Product Life Cycle and its variants, levels of a product, product mix, product portfolio
decisions, BCG matrix and its applications.
Unit II: Product planning, new product development process, Innovation and Creativity,
product testing, product placement & commercialisation, conducting financial cost benefit
analysis and its tools.
Unit III: Introduction to brands, branding and brand management, brand research and brand
equity, branding for different product categories, branding & differentiation, brand image,
brand element and brand association.
Unit IV: Brand equity measurement, competitive analysis, brand positioning, brand
hierarchies and brand portfolio analysis.
Unit V: CBBE (Customer based brand equity), Branding & IMC, branding and marketing
mix, branding and product mix, brand attributes, branding and segmentation.
Unit VI: Developing brand strategies, brand image and awareness, brand equity systems,
brand value, brand extensions, brand roadmap, sustaining and managing brand equity and
1. Product Strategy & Management – M Baker & S Hart
2. Strategic Brand Management – K Keller, MG Parameswaran, Isaac Jacob
3. Expert Product Management – Brian Lawley
4. 42 Rules of Product Management – Greg Cohen
5. The Product Manager‘s Handbook –Linda Gorchels
6. Building Strong Brands – David Aaker
7. Managing Strong Brands – David Aaker
8. Branding Unbound – Mathieson
9. United we Brand – Moser
10. Strategic Brand Management,Eliott & Percy,Oxford Publication
Paper III: CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING
Unit I: Concept of consumer personality & brand personality as related to STP, buying
influences on consumers and organizational buyers, consumer motivation, perception,
learning & attitudes.
Unit II: Reference groups, buying process, factors influencing buying decisions, models of
buying behaviour, post purchase behaviour.
Unit III: Marketing research, methods of research and research process, data collection
techniques, sources of secondary data for marketing decisions, relevance of secondary data,
Unit VI: IMC definition, scope, elements, role, etc., models of IMC, media and media
planning, IMC strategy and process, new media
Unit V: IMC and brand communication process, role of advertising in branding process BTL,
OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc.
Unit VI: Creativity and innovation in IMC, packaging and labelling in IMC, PR and ethics in
PR, corporate communications, International communications, cross cultural issues in IMC.
1. Consumer Behaviour – Schiffman, Kanuk & Kumar
2. Consumer Behaviour & Branding – Kumar
3. Integrated Advertising, Promotion & Marketing Communications – Clow & Baack
4. Advertising – Jafkins
5. Advertising Management – R Batra, J Myers, D Aaker
Paper IV: ADVANCED MARKETING TECHNIQUES
Unit I: Global marketing, country analysis & study of global /emerging markets, market
entry and global sourcing strategies, global marketing using internet.
Unit II: Strategic Marketing Process, types of strategies like follower, leader, etc., value
chain analysis and value creation strategies, growth strategies.
Unit III: Nature & scope of rural markets, characteristics of rural customers and buyer
profile, marketing to cooperatives, channels of distribution in rural India.
Unit IV: Marketing Engineering: Customer value assessment and valuing customers,
marketing response models.
Unit V: Inbound marketing, qualification of opportunities, reverse marketing, up-selling,
down-selling and cross selling techniques.
Unit VI: Business marketing, characteristics of business markets, organizational buying
behaviour, pricing and negotiations, B2B channel management, IMC for B2B marketing
1. Global Marketing – Douglas Lamont
2. Global Marketing Management – Warren J Keegan
3. Strategic Marketing – David W Cravens & Nigel Piercy
4. Rural Marketing – Pradeep Kashyap
5. Marketing Strategy – A Ranchhod & Calin Gurau
6. Marketing Strategy & Competitive Positioning – G Hooley, Nigel Piercy, B
7. Contemporary Direct & Interactive Marketing – L Spiller & M Baier
8. Marketing Engineering – Gary L Lilien, Arvind Rangaswamy & Arnaud De Bruyn
9. B2B Marketing – Steve Minett
10. The DNA of Marketing – Ira Kalb
GROUP 1: FINANCIAL MANAGEMENT
Paper I: ADVANCED FINANCIAL MANAGEMENT
Unit I: Capital structure & Value of firm - Assumptions & definitions, NI approach, NOI
approach, Traditional Position, MM position, Taxation & capital structure, Trade off theory,
Signaling theory. EBIT-EPS Analysis.
Unit II: Cash & Receivables Management - Motives of holding cash, factors determining
the cash balance, managing the cash flow, Options for investing surplus funds & strategies
for managing surplus funds, Cash Management Models- the Baumol model, The Beranek
Model, The Miller-Orr Model. Credit policies, Evaluating the debtors, Credit analysis &
decision, Credit terms & collection policies, Control of accounts receivables, Heuristic
Unit III: Leasing, Hire-purchase & Project Finance - Types of leases, rationale for
leasing, Mechanics of leasing, Operating lease, Leasing as financial decision, Lease Vs
borrow & buy evaluation, Hire-purchase arrangement, Choice between leasing & hire
purchase, Project finance – Private Equity, Venture Capital.
Unit IV: Risk Analysis in Capital Budgeting - Sources & perspective of risk, Sensitivity
analysis, Scenario analysis, Breakeven analysis, Miller Model, Simulation analysis, Decision
tree analysis, Corporate risk analysis, Managing risk, Project selection under risk, Risk
analysis in practice.
Unit V: Valuation of business and Mergers & Acquisitions - Valuation of business-
Adjusted book value method, value o\f shares and debt method, comparison method, DCF
method. M&A – Exchange ratio Financial evaluation of mergers, M&A as capital budgeting
decision, Economic value added & market value added Taxation aspects.
Unit VI: Contemporary issues in Financial Management –Public offerings - IPO, FPO,
ASBA, book building, Reverse book building, private placement, Green shoe option, Red
Herring Prospectus. ESOP, ESPP, Refinancing, Securitization, Private equity, venture
Capital, Carbon Credit, Sarbanes ‗Oxley Act, Balanced score card, Sub-prime crisis, P notes,
GDR, ADR, ECB, Indian Depository Receipts, Hundi, Parta system,
NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit IV, and Unit V only
1. Financial Management- Ravi Kishore, Taxmann‘s, New Delhi.
2. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
3. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers
4. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
5. Financial Management & Policy – V. K. Bhalla – (Anmol Publication, New Delhi)
6. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‘s, New Delhi
7. Financial Management – Rajiv shrivastava, Anil Misra – Oxford Higher Education.
8. Financial Management – M. Y. Khan & P. K. Jain – Tata McGraw Hill Education
Pvt. Ltd. 6th
Edition Paper-II: RISK MANAGEMENT AND DERIVATIVES
Unit I: Risk, Return and Market Indices- Types of Risk; Significance of Beta, Beta versus
Standard Deviation; Risk – Return Trade-Off, Understanding Interest rates, Understanding
the Stock Index, Economic Significance of Index Movements, Index Construction Issues,
Desirable Attributes of an Index – impact cost, Applications of Index. Construction and
composition - Sensex and Nifty, Calculation of indices. Free float Market capitalization.
Unit II: Introduction to Derivatives Trading and Settlement-Types of Derivative
Contracts, History of Financial Derivatives Markets, Participants in a Derivative Market,
Economic Function of The Derivative Market; Trading of Derivatives Contracts Futures and
Options Trading System, The Trader Workstation, Futures and Options Market Instruments,
Criteria for Stocks and Index Eligibility for Trading, Charges ; Clearing and Settlement -
Clearing Entities, Clearing Mechanism, Settlement Procedure, Risk Management, Margining
Unit III: Option Derivatives and Trading Strategies using options – Types of Options -
Call Options, Put Options; Option Pay-Offs; Terminologies used in the Options Market;
Option Pricing – Binomial Model and Black & Scholes Model; Trading Strategies using
options- caps, collars, butterfly, straddle, strangle etc. Option Greeks.
Unit IV: Futures Derivatives and Trading Strategies using futures – Types of Futures –
On the basis of Maturity, On the basis of the underlying asset; Margining in the Futures
market; Terminologies used in the Futures Market; Futures Pricing – Cost of Carry Model;
Trading Strategies using futures.
Unit V: Foreign Exchange risk & Corporate Exposure Management – Types of Exposure
– Transaction, Economic and Translation; Foreign Exchange Risk – Types, Risk
Management Techniques – External and Internal. International portfolio diversification and
transfer pricing, Risk Management practices in India.
Unit VI: Swaps and Credit Derivatives – Concept and Characteristics; Types of Swaps –
Interest Rate Swaps and Currency Swaps; Structure of Interest Rate Swaps and Intermediated
Interest Rate Swaps; Relation between Interest Rate Swaps and Forward Rate Agreements;
Calculations on Swaps. Concept of Credit Derivatives; Evolution and the Global Scenario;
Types – Credit Default Swaps, Total Return Swaps, Credit Options, Credit Linked Notes.
NB: Numerical shall be based on Unit I, Unit III, Unit IV, Unit V and Unit VI only.
1. Derivatives and Risk Management, Rajeev Shrivastava, Oxford Higher Education
2. Derivatives and Risk Management, Janakiramnan, Pearson Education Asia
3. Financial Management – Rajiv Shrivastava , Anil Misra – Oxford Higher Education
4. Financial Management- Ravi Kishore, Taxmann‘s, New Delhi.
5. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
6. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
7. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
8. Options Futures and other Derivatives – John C.Hull, PHI-EEE, 2011
9. Reference Material of NCFM from www.nseindia.com
Paper-III FINANCIAL SERVICES MANAGEMENT
Unit I: Financial System- Financial markets [Money, Debt and Equity Markets]- structure,
regulatory bodies- Role and functions–(RBI, IRDA, PFRDA and SEBI); Product features and
uses (CP/CD, T bills, REPO, reverse REPO, dated securities, rated securities, equity shares)
and participants – Role and functions (CCIL, FIMMDA, PDs, NSCCL, NSDL, CDSL. )
Unit II: Banking Services and Operations -Definition of banks, Functions of Commercial
Banks, Banking Structure in India, Role of RBI vis-a-vis other commercial banks,
Introduction to Bank Deposits, Types of Deposit Accounts, Common guidelines of opening
and operating accounts and KYC, Deposit Insurance, Principles of Lending and Loan Policy,
Basics of Loan Appraisal, Credit decision-making and Review, Types of Advances- lien,
pledge, hypothecation, mortgage, and charge, Management of Non Performing Assets; Bank
Investment Policy, Statutory Reserve Requirements, Non-SLR Requirements, Concept of
PLR, Base rate.
Unit III: Insurance Services - Concept of insurance, principles of insurance, Traditional and
Unit linked policies, individual and group policies, with profit and without profit policies,
Different type of insurance products – whole life products, interest sensitive products, term
assurance annuities, endowment, assurance. Medi-Claim and health insurance products -
Different types of products available in the market, Salient features, Tax treatment General
Insurance Products - Different types of products available in the market, Salient features.
Unit IV: Underwriting, Premium, and Claims – Insurance underwriting, underwriters Vs.
Actuaries, factors to be considered in insurance underwriting, underwriting philosophy and
guidelines, individual and group underwriting; risk analysis and evaluation, Classification of
risks, methods of acceptance of risk, underwriting process, recent trends in underwriting;
Claims – introduction, types, claim procedure – maturity, death, Surrender and rider; Other
precautions during settlement
Unit V: Credit Rating Services – Introduction, regulatory framework, SEBI Credit Rating
Agencies Regulation, Credit rating agencies in India, Credit rating process and methodology,
CAMEL model, Rating symbols and grades, Significance, advantages and Limitations of
Unit VI: Mutual Funds – Organization Structure, Classification of Funds –Types of Funds –
Equity Funds, Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs,
Commodity Funds, Fund of Funds, Real-Estate Funds; Calculation of NAV; Systematic
Investment Plans; Concept of Cost Averaging and Value Averaging; AMFI; AGNI. Recent
developments in the Mutual Fund industry.
NB: Numerical shall be based on Unit IV, and Unit VI only
1. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‘s, New Delhi
2. Financial Management – Rajiv Shrivastava , Anil Misra – Oxford Higher Education
3. Financial Management- Ravi Kishore, Taxmann‘s, New Delhi.
4. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
5. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
6. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
7. Options Futures and other Derivatives – John C. Hull, PHI-EEE, 2011
8. Financial Institutions and Markets – L. M. Bhole – 4th
9. Reference Material of NCFM from www.nseindia.com
10. Reference Material of NISM Mutual Fund Module from www.nseindia.com
Paper IV: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Unit I: Shares and their valuation – Features of equity, Methods of valuation, Valuation of
goodwill, valuation of shares- asset backing method, EPS method, Market value, Yield based
methods, Fair value of shares, Dividend discount models- with constant dividend, with
constant growth, multistage growth models. P/E based valuation.
Unit II: Bond Valuation and Management – Types Of Bonds - Dated Securities And Zero
Coupon Bonds; Strips, Bond Risks – Systematic And Unsystematic; Yield, Current Yield,
YTM, Yield To Call, Term Structure Of Interest Rates, Theories Of Term Structure - Yield
Curve, Sensitivity Of Bond Prices, Convexity Tenure, Term To Maturity, Duration And
Modified Duration, Bond Management Strategies.
Unit III: Portfolio Theory - Risk and return for one security, two security and portfolio.
Efficient frontier, Investor utility, Capital Market theory - Background, risk free asset, the
market portfolio; capital asset pricing Model, systematic and unsystematic risk, CML, SML;
Arbitrage pricing theory – empirical test of APT, Sharpe‘s Single Index Model.
Unit IV: Equity Portfolio Management - Passive v/s. Active, Value v/s. Growth,
Fundamental analysis - Concept, process, Economy analysis, sector analysis, company
analysis; Tools and techniques of fundamental analysis, business cycle and industry analysis.
Preparation of equity research report.
Unit V: EMH and Technical Analysis - Need, EMH – forms, tests and results, Implications
of efficient capital markets; Dow Theory, Random walk Hypothesis, Indian Markets and
Efficiency. Technical Analysis – Fundamental Principles; Charts – Line Charts, Bar Charts,
Japanese Candlestick Chart; Trends – Reversal of Trend, Flat Trends, Chart Patterns/Price
Patterns – Reversal Patterns, Continuation Patterns; Moving averages – Simple and
Exponential; Momentum analysis/Relative Strength Index (RSI); Bollinger Bands. MACD
Unit VI: Wealth Management - Investor life cycle and investment goals, Investment
options available and their comparison, Portfolio management process. Rule of 72, Rule of
69, Asset Allocation Strategies – Integrated, Strategic, Tactical, Insured; Selecting
appropriate allocation, Benjamin Graham‘s and Bogle‘s Strategic Asset Allocation Model,
Jacob‘s 4 Step Program to developing a Model Portfolio, Evaluation of Portfolio performance
- Treynor, Sharpe, Jensen, Sortino measure, Fama‘s Performance Measure, Fama‘s 3-Factor
Model, Carhart‘s 4-Factor Model, Portfolio Style Evaluation and Portfolio Attribute
Analysis. Strategies of Great Masters.
NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit V and Unit VI only.
1. Security analysis and Portfolio management, Rangnatham, Pearson Education Asia
2. Investment Analysis and Portfolio Management by Prasanna Chandra, Tata McGraw Hill
Publishers 1/E, 2002
3. Security Analysis and Portfolio Management, V.A.Avadhani,2007, Himalaya Publishing
4. Investment Science, David G.Luenberger, Oxford Univeristy Press.
5. Financial Management, R.P.Rustagi, Galgotia Publication House.
6. Investment – William Sharpe (PHI)
7. Financial Management by S. M. Inamdar, Everest Publishing house, 12th
GROUP 1 : HUMAN RESOURCE MANAGEMENT
Paper I: PERFORMANCE MANAGEMENT & COMPENSATION
Unit I: Job Evaluation / Grade Structure - a. Purpose and Methods of Job Evaluation,
Ranking Systems, Job Classification / Grading method, Points System, Factor Comparison
Method, Packaged Point Plans, Implementation; b. Job Analysis; Nature/Use, Methods, Job
Identification Summary, Relationships, Responsibilities and Duties, Writing Job
Specifications and Descriptions – Judgmental and Statistical Methods.
Unit II: Compensation Planning - Concepts, Nature and objectives of Compensation,
Wages, Wage Fixation, Wage differentials, legal Status of Wages (basics), Wages – Variable
Compensation and Supplementary Compensation – Perks, Fringe Benefits, Pay for
Performance – Incentives.
Unit III: Competency Mapping / Workflow Mapping - Concept, Practical Application,
Implementation HR Scorecard / Balanced Scorecard - Introduction, Concept, Structure,
Unit IV: Performance Management System - Introduction, Objectives, Tools, Methods of
PA, Graphic Rating Scales, BARS, Alternation Ranking, Forced Distribution Method,
Critical Incident Method, MBO, Assessment Centers, Group Appraisal; 360 deg Feedback,
Appraisal Interview; Performance Planning and Potential Appraisal – Trait Based, Behavior
Based and Result Based, Pitfalls.
Unit V: Career Management - Career Development Plan - Employee‘s and Employer‘s
Role, Career Anchors, Nature of Careers, Career Problems – Low ceiling Careers, Career
Mapping, Career Counseling, Succession Planning.
Unit VI: Ancillary Topics - Goal Setting, Promotions and Transfers; Separations-
Retirement, VRS, Deputation, Death, Retrenchment, Pink Slips.
1. Human Resource Management, by Snell / Bohlander Publication – Thomson
2. Compensation by Milkovich & Neman, 8 th edition. Publication – McGraw –Hill
3. Human Resource Management, by Gary Dessler Publication – Thomson
4. Accounting Practices in HRM by M. Kolay
5. Managing Human Resources by Monappa Publication – Macmillan
6. Performance Management, Herman Aguinis, Pearson Publication
7. Compensation Management,Dipak Kumar Bhattacharya,Oxford University Press.
Paper- II: TRAINING & DEVELOPMENT PRACTICES
Unit I: Training and Development - What is training? Nature of training, Significance of
training, Importance of training, Scope & Objectives of training, Benefits of training,
Philosophy of training.
Unit II: Training Need Analysis and Design - Identification of training needs, Environment
for training, Areas of training, Responsibilities for providing training, Training Calendar,
Facilities for training. Training Design - Perspectives for Designing Training, Designing a
training programme, Objectives, components and methods of training designs, Training
Process, Training of trainers (TOT).
Unit III: Training & Development Methods and Techniques - Approaches to Training,
On the Job Training & Off the Job Training, Training Methodology – Case Study,
Management Games, Brain Storming, Role Play, In- Basket exercises, Group Discussion;
Teaching aids and techniques, Audio-visual aids, Cross cultural training. Concept &
Importance of MDP‘s, Steps in MDP‘s, Methods and Techniques of MDP‘s.
Unit IV- Evaluation of Training - Feedback from participants, Measurement of training
effectiveness, Types of evaluation techniques, Evaluation of trainers and facilities for
Unit V-Introduction to HRD - Field of HRD: A multi dimensional and new concept, Goals
and challenges, Objectives and determinants, Approaches to HRD. Issues in HRD - Strategy
for HRD: Diversify in work force, exit strategy, competitive advantage and relationship
management; Human Resource Planning for diversification, expansion, mergers, acquisitions
Unit VI- HRD In Different Sectors: - HRD Organizations, Government Agencies and their
role in HRD, Rural development through HRD, Emerging Sectors: I.T. and I.T.E.S.
1. Personnel Management and Human Resources – N.C. Jain & Saakshi (Allied Publisher)
2. Effective Human Resource Training and Development Strategy – Dr. B. Rathan Reddy
Publication –Himalaya Publication House
3. Human Resource and Personnel Management – Text and cases, K. Aswathappa, Publication -
McGraw- Hill Publishing co. ltd
4. Human Resource Management , Tenth Edition, Gary Dessler, Publication- Pearson Education
5. Human Resource Management , Ninth Edition, R.Wayne Mondy, Robert M, Noe, Publication-
6. Human Resource and Personnel Management, by K Aswathapha, Publisher: Mc-Graw Hill.
7. Strategic Human Resource Management, by Tanuja Agrawal, Publisher: Oxford University Press.
8. Personnel and Human Resource Management: Text and Cases, By P. Subba Rao, Publisher:
Himalaya Publishing House.
9. Knowledge Management and the Role of HR by Chris Harman, Publisher: FT Prentice Hall
10. HR Interventions in the Global Competitive Regime: Strategies for Leadership by Charles Xavier,
C.S. Adhikary and Ramana Murty, Publisher: Excel Books
11. Effective Training,P. Nick. Blanchard, James W. Thacker, Pearson Education
Paper-III: INDUSTRIAL RELATIONS & LABOUR REGULATIONS
Unit I: Industrial Relation& Democracy - Definition and concept of industrial relation,
basic facts, scope, aspects & ideologies of Industrial relations, Approaches to Industrial
(A) COLLECTIVE BARGAINING, definition, importance, types ,prerequisites of effective
collective Bargaining & Collective Bargaining in India; (B) WORKERS PARTICIPATION:
Concept & meaning, Aims & objective, Forms & levels of participation, conditions essential
of working of the scheme.
Unit II: Grievances & Disputes - Nature & causes, settlement machinery, social obligations,
Industrial Disputes, causes, remedial & prevention measures. Consequences of Industrial
disputes on Industry & Society, Significance of Peace & Harmony to Industrial Productivity
Unit III: Labour Welfare & Social Security Concept - Meaning & scope, Labour welfare
& welfare officer in Indian Industry, his role, perceptive, limitations, role perception and role
performance, New challenges & expectations, Training of welfare officers; Aims of social
security measures, methods of providing social security, benefits to workers-social assistance
and social insurance, origin and growth of the idea of social security.
Unit IV: Labour Legislations & ILO - Nature, Scope, character growth & development of
labour legislation In India, Legislation & the constitution of India; Constitution, working &
impact of ILO on Labour Legislations in India, ILO convention & recommendations
Unit V- Normative Labour Legislations - Factories Act, 1948, Bombay shop &
Establishment Act 1948, PULP Act 1971.Wage Legislation - Minimum wages Act, Payment
Of wages Act 1936, Payment of Bonus Act 1965.Industrial Relations Legislations - Trade
Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial
Relations Act, Industrial Dispute Act 1947.Social Security Legislations - Workmen‘s
compensation Act, Employees state Insurance Act 1948, Provident Fund Act 1952 and
Payment of Gratuity Act 1972.
Unit VI: Functions & Working Of Offices Attached To Labour Ministry - Directorate –
General of Employment & Training; Labour Bureau; Welfare Commissioners; Various
committee constitute by the Government of India (Ministry Of Labour).
1. Dynamics of Industrial Relations by Mamoria & Mamoria – Publisher: Himalaya Publishing
2. Industrial Jurisprudence & Labour Legislation by A.M. Sarma, 9 th revised edition –
Publisher: Himalaya Publishing House
3. Labour Laws --- Taxman‘s
4. Essentials of Human Resource Management & Industrial Relations by P. Subbha Rao –
Publisher: Himalaya Publishing House.
5. Industrial Relations by C. S. Venkata Ratnam – Publisher: Oxford University Press.
6. Employee Relations Management, Singh, Kumar ,Pearson Publication
Paper-IV: GLOBAL HRM SCENARIO & PRACTICES
Unit I: Introduction - Business Management of Global Companies - Characteristics of
global companies, Difference between domestic and global companies, H.R. strategy
planning for global organizations, HRM approaches in global companies objectives an scope
of international HRM, cultural and reality shock.
Unit II: Comparative Employment Policy - Concept, significance, convergence theory,
Marxist theory, the cultural approach power Distance (PDI), Uncertainty avoidance (UAI),
Individuality (INV), Masculinity (MASC).
Unit III: Social Environment ,Staffing and Compensation - Concept, Social environment
and HR practices, Staffing: International recruitment, selection, training and hiring policies,
Staff retaining and motivating techniques, International Compensation - Principles of
International Compensation, Methods and practices of International Compensat ion,
International Compensation and employee satisfaction, case study.
Unit IV: Cultural Literacy and HR Information System in Global Business - Cultural
awareness: essentials, advantages, cultural skills for co-operative advantages, HR information
system: Concept, limitations and Uses, Designing of HRIS, Computerized skill inventories.
Unit V: Developing Global Managers - Global literate leader: concept, essential qualities,
communication and interpersonal Relations, Training, Career development, succession
planning, managerial stimulation‘s; case study.
Unit VI: HRM in Europe Japan And America - Background of Europe, the institutions of
the European Community (E.C.): the council of ministers, the commission, the court of
justice, the parliament, the social charter, E.C. legislation procedure, case study; Japans
Employee management: Introduction, lifetime employment, characteristics, importance,
limitations, the seniority wage system, relevance of Japanese Management in Indian Context,
1. Strategic Human Resource Management by RANDALL S. SCHULER and SUSAN E
JACKSON Publisher:Blackwell Publishing,
2. Human Resource Champions by Dave Ulrich, Publisher: Harvard Business School Press.
3. International Human Resource Management by Randall Schuler & Dennis Briscoe,
(Routledge Global Human Resource Management Series
4. International Human Resource Management by Monir Tayeb, Publisher: Oxford University
5. Corporate HRD by Biswajeet Pattanayak, Publisher: Excel Books
6. International Human Resource Management,Tony Edwards & Chris Rees, Pearson
GROUP 2: INFORMATION SYSTEM MANAGEMENT
Paper I: DATABASE MANAGEMENT SYSTEMS
Unit I: Introduction to Database Management System - DBMS (Database Management
System), FMS(File Management System), FMS Versus DBMS, Over view of DBMS, DBMS
Model, DBMS Architecture. Design Consideration, Decomposition, Functional Dependency,
Normalization, 1NF(First Normal Form), 2NF(Second Normal Form),3NF(Third Normal
Form),BCNF(Boyce-Codd Normal Form) (First Normal Form),4NF(Fourth Normal
Form),5NF(Fifth Normal Form), De-normalization.
Unit II: Entity / Relationship (ER) Modeling - Aspects of ER modeling, Types of
Relationship, Practical Applications, Developing of ER Diagrams of various systems (e.g.
Organizations, Educational Institutions and any live entity examples). Relational Model -
Relational Database Primer, Relational Database Characteristics, Relational Algebra,
Relational Calculus, Database Integrity, Keys, Entity & Referential Integrity, Views, Joins.
Unit III: Brief Introduction to SQL - History & standardization of SQL, Benefits of SQL,
Elements of SQL languages, Database Objects, Reserve words, Variables, data types, DDL
commands(CREATE, DROP, MODIFY, ALTER), DML COMMANDS (INSERT,
UPDATE,DELETE, SELECT), DCL commands, Embedded SQL, Dynamic SQL.
Unit IV: Data Mining & Data Warehousing - Data Mining- Concept, Terminology,
Functions, Applications, Types (Text, Concept, Graph, Sequence, Tree), Techniques,
Software. Data Warehousing - Concept, History, Storage Methods, Success Parameters,
Software Evaluation, Architecture, Developing Strategy, Use in Strategic Decision Making,
Maintenance Issues, Web Data Analysis.
Unit V: Object Technology - Introduction to Object Technology, Abstraction,
Encapsulation, Inheritance, Object Technology & RDBMS, Object Oriented Database
Management System (OODBMS).
Unit VI: Advanced Topics in DBMS - Deductive Databases: features, Overview of Logic,
knowledge representation, Internet & DBMS, Multimedia Database, Digital Libraries and
Mobile Databases. Database Security - Threats & Risk, Cryptography, Digital Signature,
Database Control, User & Database Privileges.
1. Introduction to Database Management Systems,Atul Khate, Oxford Higher Education
2. Database Processing; Fundamentals, Design, and Implementation: David Kroenke, McMillan
3. An Introduction to Database Systems,C. J. Date,A. Kannan, S. Swamynathan, Oxford Higher Education
4. Systems and Developers Manual for a RDBMS such as ORACLE
5. Data Warehousing,Thareja,Oxford Higher Education
6. Guide to SQL: Philips Pratt, Boston Boyd and Fraser, 1990
7. Data Mining,Vikram Pudi,P.Radhakrishna, Oxford Higher Education
8. Object Oriented Analysis: Peter Coad and Yourdon Edward, 2nd Ed, Eaglewood Cliff, New Jersey
9. Database Management: Fred McFadden and Jeffery Hoofer, 3rd Ed., Redwood City, Benjamin – Cummins,
10. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Michael J. A.
Berry Paper II: E-BUSINESS
UNIT- I: Introduction-Definition of E-commerce, Unique Features of E-commerce
Technology: Ubiquity, Global Reach, Universal Standards, Richness, Interactivity,
Information Density, Personalization/Customization, Social Technology: User Content
Generation and Social Networking, Web 2.0, Play My version; Growth of the Internet and the
Web, Origins and Growth of E-commerce, Insight on Technology: Spider Webs, Bow Ties,
Scale-Free Networks and Deep Web Technology and E-commerce in Perspective
Unit – II: E-Business Technologies-The Internet: Key Technology Concepts: Packet
Switching, Transmission Control Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain
Names, DNS, and URLs, Client/Server Computing The Internet Today: The Internet
Backbone, Internet Exchange Points, Campus Area Networks (CANs), Internet Service
Providers, Intranets and Extranets, Who Govern the Internet? Building an E-commerce
Website: Planning: The Systems Development Life Cycle, Systems Analysis/Planning:
Identify Business Objectives, System Functionality and Information Requirements. , System
Design: Hardware and Software Platforms, Building Your-Own versus Outsourcing, Host
your Own versus Outsourcing,
UNIT – III: E-Business Models- Eight Key Elements of a Business Model: Value
Proposition, Revenue Model, Market Opportunity, Competitive Environment, Competitive
Advantage, Market Strategy, Major Business to-Consumer (B2C) Business Models: Portal,
E-tailer, Insight on Technology: Search, ads and Apps: The future for Google, (and
Microsoft), Content Provider, Transaction Broker, Market Creator, Service Provider,
Community Provider, Major Business-to-business (B2B) Business Model: E-distributor, E-
Procurement, Exchanges, Insight on Business: Onvia Evolves, Industry Consortia, Private
Industrial Networks, Business Models in Emerging E-commerce Areas: Consumer-to-
consumer (C2C) Business Models, Peer-to-peer (P2P) Business Models, M-commerce
Business Models , E-Commerce Enablers: The Gold Rush Models, Insight on Society: Is
Privacy Possible in a Wireless World?, How the Internet and the Web Change Business:
Strategy, Structure, and Process, Industry structure , Industry Value Chains, Firm Value
Chains, Firm Value Webs, Business Strategy.
UNIT- IV: Back Office Automatics For E-Business - Basics of Enterprise Resource
Planning, ERP Decision, Enterprise Architecture Planning, ERP Implementation, ERP
Architecture and Toolkit Evolution, Implementation Supply Chain Management And E-
Fulfillment: The Basics of Supply Chain Management, Internet-Enabled SCM, E-Supply
Chain Fusion, Management Issues in e-supply Chain Fusion, The continuing Evolution of e-
Supply Chains, A Roadmap for Managers, Demystifying E-Procurement: Buy-Side, Sell-
Side, Net Markets And Trading Exchanges: Evolution of e-Procurement Models, Evolution
of Procurement Processes, e- Procurement Infrastructure Integrating Ordering, Fulfillment,
and payment, E-Procurement, Analysis and Administration Applications, Marketplace
Enables, A Roadmap for e-Procurement Managers. UNIT-V: Moving To E-Business - Spotting E-Business Trends, Trends Driving E-Business,
Customer-Oriented Trends, E- Service Trends, Organizational Trends, Employee
Megatrends, Enterprise Technology, Trends, General Technology Trends, What These 20
Trends Have In Common, Digitizing The Business: E-Business Patterns, E-Business Patterns:
The Structural Foundation, The E-Channel Pattern, The Click-And-Brick Pattern, The E-
Portal Pattern, The E- Market Maker Pattern, The Pure-E ―Digital Products‖ Pattern,
Thinking E-Business Design: More Than Technology, The Race To Create Novel E-Business
Designs, Step: 1: Self – Diagnosis, Step: 2: Reverse The Value Chain, Step: 3: Choose A
Focus, Step 4: Execute Flawlessly, Lessons From E-Business Design.
UNIT – VI: Ethical, Social And Political Issues -Understanding Ethical, Social, and
Political Issues in E-commerce, A Model for organizing the issues, Basic Ethical Concepts:
Responsibility, Accountability, and Liability, Analyzing Ethical Dilemmas, Candidate Ethical
Principles, Privacy and Information Rights, Information Collected at Ecommerce Sites,
Profiling and Behaviourial Targeting, The Internet and Government Invasions of Privacy:, E-
commerce Surveillance, Legal Protections, Informed Consent, Intellectual Property Rights,
Types of Intellectual Property Protection, Copyright: The Problem of Perfect Copies and
Encryption, Patents: Business Methods and Processes, Trademarks: Online Infringement and
Dilution, Challenge: Balancing the Protection of Property with other values.
1. E-Business & E-Commerece for Managers,Deitel,Pearson Education
2. Michael Allen's E-Learning Library: Creating Successful E-Learning: A Rapid System For Getting It Right
First Time, Every Time (Michael Allen's E-Library) by Michael W. Allen
3. E-Business Amanagement Perspective,Reynolds, Oxford Higher Education
4. Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series) by
Walter J. Salmon, Jay William Lorsch, Gordon Donaldson, and John Pound
5. E-Commerce: Business, Technology, Society (3rd Edition) by Kenneth Laudon and Carol Traver
6. Knowledge Management by Carl Frappaolo Paper III: SOFTWARE ENGINEERING & MANAGEMENT
Unit I: Introduction: The Software Engineering Discipline – Evolution And Impact;
Programs Vs. Software Products; Why Should Software Engineering; Emergence Of
Software Engineering: Early Computer Programming, High-level Language Programming,
Control Flow-based Design, Data Structure-oriented Design, Data Flow-oriented Design,
Object-oriented Design; Software Life Cycle Models; Classical Waterfall Model; Iterative
Watermall Model; Prototyping Model; Evolutionary Model; Spiral Model
Unit II: Software Project Management; Responsibilities Of A Software Project Manager;
Project Planning; Materials For Project Size Estimation: Lines Of Code (LOC), Function
Point Metric; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic
Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques: Expert
Judgment Technique, Delphi Cost Estimation; Cocomo – A Heirostoc Estimation Technique:
Basic Cocomo Model, Staffing Level Estimation: Norden‘s Work, Putnam‘s Work Risk
Management: Risk Identification, Risk Assessment, Risk Containment
Unit III: Classical Analysis And Design Of Software Requirements Gathering And
Analysis; Software Requirements Specification (SRS): Contents Of The Srs Document,
Functional Requirements, Traceability , Characteristics Of A Good Srs Document; Software
Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of
Coupling; Software Design Approaches: Function-oriented Design, Object-oriented Design;
Function-oriented Software Design; Overview Of SA/SD Methodology; Structured Analysis;
Data Flow Diagrams (DFDs): Primitive Symbols Used For Constructing DFDs, Some
Important Concepts Associated With Designing DFDs; Structured Design: Flow Chart Vs.
Structure Chart, Transformation Of A DFD Model Into A Structure Chart;
Unit IV: Object Oriented Software Analysis And Design - Object Modeling Using UML;
Unified Modeling Language (UML): UML Diagrams Use Case Model: Representation Of
Use Cases, Use Case Packaging; Class Diagrams; Interaction Diagrams; Activity Diagrams;
State Chart Diagram Object-oriented Software Development; Design Patterns
Unit V: Software Quality - Software Reliability And Quality Management: Software
Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality
Management System: Evolution of Quality System; SEI Capability Maturity Model:
Comparison between ISO 9000 Certification And SEI /CMM; Six Sigma
Unit VI: Software Testing - Coding: Coding Standards And Guidelines; Code Review:
Code Walk-through, Code Inspection; Testing: Verification Vs. Validation, Design Of Test
Cases; Unit Testing; Blackbox Testing; White-box Testing; Debugging; Integration Testing;
System Testing: Performance Testing; Software testing fundamentals-Testing-related
terminology like Errors, Bugs, Defect, Objectives of the testing, Test techniques, Testing
types, Defect Analysis and Defect reports, Overview of Testing Tool ‗Winruner‘.
1. Software Engineering - A Practitioner‘s Approach by Roget Pressman
2. System Analysis and Design by Elias Awad
3. Software Engineering (7th Edition) (International Computer Science Series) by Ian
4. The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet
and Joe Maybee
5. Schaum's Outline of Software Engineering by David Gustafson Paper IV: ENTERPRISE RESOURCE PLANNING
Unit I: Introduction to ERP - Concepts: Enterprise System, Resource Planning, Enterprise
Potential, Total Enterprise Solution, ERP-II. History & Evolution of ERP, Benefits of ERP,
Critical Success Factors for ERP. Estimation Procedures - System Evaluation, RFI, FRS,
RFP, Evaluation Components, Build / Buy Decisions.
Unit II: ERP Life Cycle - ERP Project, Stages of Project Life Cycle, System Requirements
for ERP Implementation, Pre-Implementation, Implementation And Post-Implementation,
ERP Product Life Cycle, Risks in ERP / SAP Implementation. ERP Architecture - Client
Server, Distributed, Web Enabled.
Unit III: Product Selection - ERP Market, Market share of various Companies: Oracle E-
Business Suite, SAP R/3, PeopleSoft, BaaN, JD Edwards One World and IFS, Vendor
Comparison, Market Analysis, ERP Packages for SME. Project Management - Scope, Skill-
sets, Teams, Leaders, Consultants, Vendors etc, Change Management in ERP, Need / Value /
Strategy / Layers / Standards of System Integration.
Unit IV: ERP Modules I - Finance (FICO), Sales and Distribution (S&D)-Features, Benefits
and Overall Functionality
Unit V: ERP Modules II - HRM, CRM and ABAP- Features, Benefits and Overall
Unit VI: ERP Market - Reasons for high demand of ERP, Emerging Standards, Managing
Change in ERP; Role of ERP in Industries like: Automotive, Process, Capital Goods, Project
Engineering and Pharmaceuticals, Best Business Practices. ERP Cases - TISCO, Mahindra &
Mahindra, HLL, L & T, Escorts, Electrolux, BPCL.
1. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli, McMillan
2. Concepts in Enterprise Resource Planning by Joseph Brady, Ellen Monk, and Bret
3. From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil,
China, India, Ireland, and Israel by Ashish Arora and Alfonso Gambardella
4. Countdown 2000, Leon Alexix, TATA McGraw Hill
GROUP 2: HEALTHCARE MANAGEMENT
Paper -I: HEALTHCARE AND SOCIAL POLICY
Unit I: Social Welfare, Social policy, Factors in Social Policy: Situational, Structural,
Ideological and Environmental, Health Policy formulation: Factors, Determinants and other
Unit II: Health care and Social development.
Unit III: National health policy: Review of different committees. Health policy: Input,
Output and Performance; Role of Private and Voluntary groups; Role of national and
International agencies. Health and Social Policy: International Perspective; Health policy the
Unit IV: Concept of Health Care Planning, Health Expenditures, Hospitals as a Health Care
Delivery System. Management of Health Care Systems. Dimensions of Health Care
Unit V: Concepts of Environmental Health Care; Microbiological considerations; Laundries,
CSSD, Insect, Rodent Control, Emergency and Disaster Planning; Safety Management;
Patients and Personnel Safety, Fire Safety, General Sanitation.
Unit VI: Hazardous Waste Management; Solid Waste Handling & Disposal; Liquid Waste
Handling, Collection & Disposal; Water Treatment and Distribution, Planning and
Organising for Safety and Waste management. Legal and Social Aspects of Waste
Management; Trends and Practices.
1. Chatterice, Meera, "Implementing Health Policy". 1988, Manohar, New Delhi,
2. Djunkanovic, V and Mach, E P. ed "Alternative Approaches to Meeting Basic Health Needs in
Developing Countries", 1975. WHO, Geneva.
3. Lee, Kenneth and Mills, Anne. "Policy making and Planning in Health Sector". 1987, Oxford
University Press, Oxford.
4. Leichter, HM. "A comparative approach to Policy Analysis: Health Care Policies in Four
Nations", 1979. Cambridge University Press, Cambridge.
5. Roemer, M I. "Comparative National Policies on Health Care‖. 1977. Mareel Dekker, New York.
6. Ferry, Ted Safety & Health Management Planning, Van Nostrand Reinhold, New York. 1990.
7. Journal of Hazardous Waste Management. U.S.A.
8. Zweife, Peter I and Friedrich Breyer Health Economics, Oxford University Press, New York,
9. Kurt. Darr & Jonathan S R, Hospital Organization and Management Text and Brading, CBS
Publishers & Distributors, 1992
10. Goyal, R.C Handbook of Hospital Personnel Management, Prentice Hall of India, New Delhi,
Paper -II: COMMUNITY HEALTH, EPIDEMIOLOGY & POPULATION
Unit I: Meaning and scope of epidemiology.
Unit II: Health statistics and health indicator, Morbidity, Mortality. Data sources, collection,
analysis and uses, Health Information System, Use of Computers.
Unit III: Primary health care and community participation. Models and factors associated
with health and diseases.
Unit IV: Organizational aspects of community health. Clinical care.
Unit V: Physical aspects of community health, Psychological aspects of community health.
Special aspects of community health, Drugs, Alcoholism etc. Preventive and promotive
Unit VI: Population policy, Planning and management.
1. Alderson, M."An Introduction to Epldemeology". 2nd,ed. 1983. MacMillan, London.
2. Hill, A B. "A short textbooks of Medical Statistics". 1~84. UNI Books
3. Jolly, K G. "Family Planning in India 1969-84: A District Level Study", 1986.
4. Abelln, T Brzenskl, Z J and Carstalrs, V D. "Measurement in Health Promotion and
Protection", 1987, WHO, Copenhagen.
5. Pollard, A H. etc. "Demo graphic Techniques", 1981. Pergamon, Oxford.
Paper -III: HEALTH SYSTEMS MANAGEMENT
Unit I: Systems analysis and systems dynamics in health care. Health systems:
Characteristics, Planning methodologies, Goals and functions.
Unit II: Quantitative foundations of health services management.
Unit III: Health Systems research: Uses and applications; Evaluation methodologies for
monitoring the performance and needs in health services, Operational planning and
management Issues in health care. Health care decision making for mega problems:
Unit IV: Contemporary trends in health care; Health Manpower policy.
Unit V: Planning and management. Management of Costs; Health care Budgeting; Cost
Unit VI: Project Management in Health care.
1. Ferrer, H P. ed. "The Health Services Administration Research and Management",
1972. Butterworths, London
2. Hodgetts, R M and Cascio, D M. "Modern Health Care Administration", 1983.
Academic Press, New York
3. Hornby, P. etc. "Guidelines for Health Manpower Planning", 1981. WHO, Geneva
4. "National Conference on Evaluation of Primary Health Care Programmes‖, '1980.
ICMR, New Deihl.
5. Wortman P M. ad "Methods for Evaluating Health Services". 1981. Sage, London.
Paper -IV: HEALTH AND HOSPITAL INFORMATION SYSTEMS
Unit I: Concept of Health; Health Care and Hospitals, Indian Health Care System.
Unit II: Government- Health Care Interface; Hospital as a Subsystem of Health Care
System. Hospital Functions; Hospital Organization, Classification of Hospitals; Components
of a Hospital System; Changing Role of Hospital Administration; Need for Managerial
Unit III: Decision making in Hospitals, Understanding Decision making Process;
Drawbacks of Hospital Communication System; Need for Systems approach to Hospital;
Concepts of Computers and Communication Technology. Database Concepts, Networks and
Communication; Types of Networks, Network Topologies, Information Technology in
Hospitals; Information System Concepts, Types of Information Systems. Hospital
Information System; Systems Analysis and Design of Hospital Information Systems; Design
Considerations; Development Approaches.
Unit IV: Issues and Challenges of Hospital Management. Implementation Strategies;
Functionality of Computerized Hospital Information Systems.
Unit V: Merits and Demerits of CHIS, Trends in HIS.
Unit VI: HIS as a Control System; Resource Utilization & Control in Hospitals.
1. Lele, R D Computers in Medicine, Tata McGraw Hill Publishing Co. Ltd, New Delhi.
2. Panko, Raymond R Business Data Communications. Prentice Hall Inc. London. 1997.
3. Hospital Information Systems - The Next Generation, Velde, Rudi Van de Springer
4. Health Information In India, Central Bureau of Health Intelligence, Ministry of Health
& Family Welfare, Govt. Of India, New Deihl. .
5. Awad, Elias M..Systems Analysis & Design, Prentice Hall of India, New Delhi. 1990
GROUP 2: INTERNATIONAL BUSINESS MANAGEMENT
Paper I: EXTERNAL SECTOR IN INDIA – POLICY, PROCEDURES &
Unit I: Composition, Growth And Direction Of Exports & Imports From India (Countries &
Commodities/ Products) Major Export & Import Products & Services, Iec Codes Importance
And Procedures, Export Incentives, Thrust Areas For Export Promotion.
Unit II: Role Of Government/ Institutions In Export Promotion – Commerce Ministry, Dgft,
Chambers Of Commerce, Export Promotion Councils, State Trading Corporations,
Commodity Boards, Eou Etc.
Unit III: Export Quality & Packaging Standards, Customs And Excise Regulations
Applicable To Exports & Imports, Role Of Clearing & Forwarding Agents.
Unit IV: Exim Documentation, Preparation of Contracts, Processing Export Order,
Introduction To Letters Of Credit, Incoterms & Ucp 600, Ispm-15 (Fumigation)
Unit V: Logistics Management, Shipping Cargo, Vessels and Charters, Multi Modal
Transport, Shipping Documents.
Unit VI: Marine / Air Insurance, Export Risk Coverage (Ecgc) Settlement of International
Trade Disputes, Arbitration,
1. International Business Environment– V.K. Bhalla, Anmol Publications
2. Export Management – Khurana, Galgotia Publications
3. Export Import Procedures & Documentation – K.S. Jain, Himalaya Publishing
4. International Business, Sumati Varma, Pearson Education
Paper II:FOREIGN EXCHANGE MANAGEMENT & EXPORT FINANCE
Unit I: Foreign Exchange Framework – Exchange Rate Systems, Foreign Exchange Markets
(Nature, Functions & Participants) , Determination Of Exchange Rates.
Unit II: Foreign Exchange Arithmetic – Types Of Exchange Rates, (Spot / Forward Etc. )
Direct Quotation, Calculation Of Rate Of Exchange, Cross Rates & Chain Rule.
Unit III: Overview of Fema – General Provisions Applicable For Export / Import
Unit IV: Finance Of Foreign Trade – Need, Importance Of Export Finance, Funded And Non
Funded Facilities, Pre-Shipment, Post Shipment Credit Principles And Procedures,
Preshipment Credit In Foreign Currency (Pcfc), Factoring And Forfaiting, Role Of Financing
Bank In Export Finance, Concept Of Central Bank & Its Control On International Trade In
Unit V: Risk Management In Foreign Exchange – Foreign Exchange Risk Nature And
Implications, Transaction, Translation And Economic Exposure, Hedging, Forward, Future,
Swaps And Options
Unit VI: Foreign Exchange Inflows (Major Sources) - Nri Accounts Types, Eefc Accounts,
Fdi And Fii, Ecb, Adrs And Gdrs, Nastro & Vastro Accounts.
1. Foreign Exchange – Jeevanandam C. Sultan Chand & Sons
2. International Financial Management – V.K. Bhalla, Anmol Publications
3. Foreign Trade & Foreign Exchange – Chaudhari & Agrawal, Himalaya Publishing
Paper III: INTERNATIONAL MARKETING
Unit I: Globalisation and International Business – Concepts And Features Of Globalisation
And International Business, Transformation Of International Business Due To Globalisation
Unit II: International Marketing – Basic Concepts, Difference between International Trade
and International Marketing, Relevance of Marketing Mix (7p‘s) In International Marketing
Unit III: International Marketing Environment –Study of Environmental Factors, Analysis
And Identification Of Target Markets.
Unit IV: Product Design and Development for Global Markets, Adaptation And Product
Positioning, Technology Issues, Competitiveness Of Products
Unit V: Marketing Strategies Of Multinational Corporations, Global Outlook, Local
Orientation, Promotional And Pricing Strategies, For International Markets.
Unit VI: Entry And Operating Decision In International Markets, Agency Arrangements,
International Distribution, Setting Marketing Setup Abroad, Collaborations, Joint Ventures,
Mergers, Acquisitions For Global Expansion, Home & Host Country Approach,
1. International Marketing – Rathor & Jani, Himalaya Publishing
2. International Marketing – Rajagopal, Vikas Publishing House
3. International Marketing – Varshney & Bhattacharya, Sultan Chand & Sons
Paper IV: INTERNATIONAL FINANCE & HUMAN RESOURCE MANAGEMENT
Unit I: International Financial Markets, And Instruments - Indian Legal System Governing
The International Financial Markets & Supporting The International Trade, Special
Reference Eu, Origin And Development Of Euro Currency Markets, Importance And
Features Of Euro Markets , Equity And Debt Instruments In Euro Markets
Unit II: Long Term And Short Term Fund Sources In International Financial Markets -
Features Of Euro Bonds, Syndicated Credit, Equity,, Euro Notes, Euro Commercial Paper.,
Unit III: International Finance - Contemporary Issues and Challenges Currency Risks,
Currency Fluctuations, Domestic Interest Rates Affecting International Trade Libor/Mibor.
Transfer Pricing, Derivatives, International Accounting and Taxation, Transfer Pricing, Tax
Unit IV: International Human Resource Management, Concept, Need And Importance In
Unit V: International Human Resource Management – Strategy and Practices -
Organisational Structure Decision, Orientation of Policies and Procedures, Cross Cultural
Unit VI:International Human Resource Management Functions - Recruitment, Selection,
Training, Placement And Compensation Of Expatriates And Local Staff Of Foreign
1. International Business – Subba Rao, Himalaya Publications
2. International Business – R.M. Joshi, Oxford University Press
3. International Financial Management – V. Sharan Prentice Hall India
4. Textbook of International Hrm – S.C. Gupta, Macmillan Publishers India
GROUP 2: OPERATIONS MANAGEMENT
Paper I: SUPPLY CHAIN MANAGEMENT
Unit I: Understanding the Supply Chain, Supply Chain Performance and Drivers: What
is Supply Chain, Objectives of a Supply Chain, Importance of Supply Chain Decision, and
Decision Phases in a Supply Chain, Competitive and Supply Chain Strategies, Achieving
Strategic Fit, Drivers of Supply Chain Performance, Framework for Structuring Drivers,
competitive advantages through supply chain management?
Unit II: Designing the Supply Chain Network Designing Distribution Networks and
Applications to e-Business: Role of distribution in a supply chain, Factors influencing
distribution network design, design options for a distribution network, e-Business and the
distribution network, Network Design in the Supply Chain: the role of network design in
the supply chain, factors influencing network design decisions, framework for network
design decisions, models for facility location and capacity allocation, Network Design in an
Uncertain Environment: Impact of uncertainty on network design.
Unit III: Planning Demand and Supply in a Supply Chain Demand Forecasting in a
Supply Chain: The role of forecasting in a supply chain, Characteristics of forecast,
Components of forecast and forecasting methods, Basic approach to demand forecasting,
managing, Impact of Bullwhip effect Predictable Variability: Responding to predictable
variability in a supply chain, Managing supply and demand, Managing predictability and
implementing solutions to predictable variability in practice, Integrated Supply Chain
Unit IV: Planning and Managing Inventories in a Supply Chain Managing Economies
of Scale in a Supply Chain: Role of Cycle Inventory, Economies of Scale to exploit fixed
cost and quantity discount, Short term discounting, Managing Multi-echelon Cycle Inventory,
Managing Uncertainty in a Supply Chain: Role of Safety Inventory in a supply chain,
Determining Appropriate Level of Safety Inventory, Managing Safety Inventory in a multi-
echelon supply chain.
Unit V: Designing and Planning Transportation Networks Transportation in a Supply
Chain: Role, Modes of transportation, transportation Infrastructure, Design options for a
transportation network, trade-offs in transportation design, Risk management in
Unit VI: Managing Information Flow in Supply Chains The Role of IT in a Supply Chain,
The Supply Chain IT framework, Customer Relationship Management, Supplier Relationship
Management, Internal Supply Chain Management, Supply Chain Technologies: Bar Code,
RFID, EDI, e-business suites etc.
1. Supply Chain Management, Chopra, Meindl and Kalra, Pearson Education, 3rd
edition and after
2. Designing and Managing the Supply Chain, David, Kaminsky, Edith, TMH Edition, 2nd
Edition and after
3. Supply Chain Management Text & Cases, Vinod V Sople, Pearson Education
4. Supply Chain Management,Janat Shah,Pearson Education
5. Supply Chain Management ,Ballau and Srivastava,Pearson Education
6. Operations ManagementKrajewski,Malhotra,Ritzman,Srivastava, Oxford Higher Education
7. Supply Chain Management,Sharma, Oxford Higher Education Paper II: TOTAL QUALITY MANAGEMENT
Unit I: Understanding Quality and Quality Philosophies - Definition of Quality,
Dimensions of Quality, Quality Planning, Quality costs, Quality Philosophy of Deming,
Joseph Juran, Philip Crosby, Genich Taguchi.
Unit II: TQM Principles - What is TQM?, What Does TQM Cover?, Guiding Principles of
TQM, Managerial Perspective to TQM
Unit III: Statistical Process Control (SPC) and Other Quality Improvement Techniques
– Process Control Charts, Control Charts for variables and attributes, Pareto Diagrams,
Scatter Diagrams, Run Charts, Cause and Effect Diagrams, Concept of six sigma.
Unit IV: TQM Tools - Benchmarking – Reasons to Benchmark, Benchmarking Process,
Quality Function Deployment (QFD), QFD Process, Benefits, Taguchi‘s Quality Loss
Function, Total Productive Maintenance (TPM) – Concept, Improvement Needs, FMEA –
Stages of FMEA.
Unit V: Quality Improvement Systems - Kaizen, Lean, Poka-Yoke, 5S, 3M, Quality
Circles, Value Analysis and Value Engineering.
Unit VI: Business Process Reengineering - What is BPR? Need for BPR, BPR in USA,
1. Total Quality Management, Dale H. Besterfiled, et al., Pearson Education Asia, 1999. (Indian
2. The Management and Control of Quality, James R.Evans & William M.Lidsay, (5th
South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).
3. Total Quality Management, Feigenbaum, McGraw-Hill, 1991
4. Total Quality Management, Poornima M. Charantimath, 2nd
Edition, Pearson Education
5. TQM an Integrated Approach, Shailendra Nigam, Excel Books
6. Total Quality Management,Kanishka Bedi, Oxford Higher Education
Paper III: PRODUCTION AND MATERIALS MANAGEMENT
Unit I: Introduction to Materials Management - Operating environment, Supply chain
concept, what is material management? Supply chain metrics
Unit 2: Production Planning System and Master Scheduling – Manufacturing Planning
and Control System, Sales and Operations Planning, MRP, ERP, Making the Production
Plan, Developing a MPS, Production Planning, Master Scheduling and Sales
Unit 3: Capacity Management and Production Activity Control - Definition, Capacity
Planning, Capacity Requirements Planning, Capacity Available, Capacity Required,
Scheduling Orders, Making the plan, Load Leveling, Scheduling Bottlenecks, Theory of
Unit 4: Order Quantity and Independent demand Ordering System – EOQ and its
variations, Quantity Discount, Fixed Period and Fixed Quantity Ordering Systems, Order
Point System, Safety Stocks, Determination of Service Levels, Periodic Review System,
Dependent Demand Ordering System, Kanban system.
Unit 5: Purchasing - Introduction, Establishing Specifications and Functional Specification
Description, Selecting Suppliers, Price Determination, Impact of Material Requirement
planning on purchasing, Expansion of purchasing into supply chain management and its
Unit 6: JIT Manufacturing and Lean Production - JIT Philosophy, JIT Environment,
Manufacturing Planning and control in JIT Environment, Lean Production, Difference
between Kanban, JIT and Lean, 5S.
1. Introduction to Materials Management-J.R. Tony Arnold, Stephen Chapman, Pearson
2. Procurement-Principles and Management, Baily, 10th
3. Purchasing and Materials Management, Gopalakrishnan, McGraw-Hill
4. Purchasing and Materials Management,Anand Kumar Mishra,D K Publishers and
5. Purchasing and Materials Management,K.C. Jain,S. Chand
6. Productions and Operations Management,Kanishka Bedi, Oxford Higher Education
Paper IV: PROJECT MANAGEMENT
Unit 1: Introduction, Structures and Frameworks of Project Management - Introduction
of the project, Historical Perspective, Definition, Current Issues, Relationship between
general Management and Project Management, Project Management, Knowledge
Management Base, Project Model, 4 phase of project management, 7-S of Project
Management, The project environment, Complexities of project,
Unit 2: Strategy, Project Management and Project Definition - Why Strategy,
Organizational Strategy and Projects, Project Management as a strategic capability, Resource
Coordination, Project and organizational goals, project performance measurement,
Developing the concept, Scope Management, Project Process, Work Breakdown Structure,
Process Mapping, Establishing Check Points, Stakeholder Management, Project Management
Unit 3: Time Planning and Critical Chain Project Management - The Process, Gantt
Charts, Estimating, Activity on Arrow and Critical Path Analysis, Activity on Node
Diagrams, Activity on Arrow vs. Activity on Node, Scheduling, Computer Assisted Project
Planning, Fast Track Projects, Project Evaluation and Termination
Unit 4: Cost and Quality Planning - Cost Planning, Cost Estimating, Cost Build up, Cost
Budget, Quality Planning Process, Quality Conformance and quality performance planning
Unit 5: Plan Analysis and Risk Management - Analyzing Time Plan, Analyzing Cost Plan,
Analyzing Quality Plan, Risk Management, and Risk Quantification Technique
Unit 6: Project Organization: Structure and Teams - Role of team, Pure Project
Organization, Matrix Management, Structure Selection, Team Work, Life Cycle of Team,
Managing personalities in a team, Effective Team Work
1. Project Management, Maylor 3rd
2. Project Management: Achieving Competitive Advantage & MS Project, Pinto
3. Project Management, Meredith, Mantek, 7th
Edition, Wiley India
4. Project Management and Control, Narendra Singh, Himalaya Publishing House
5. Project Management; Strategic Decision and Implementation, David Cleland,
GROUP 2: BANKING & FINANCIAL SERVICES
Paper I – BANKING OPERATIONS AND SERVICES
Unit I: Overview - Definition-utility of banks – banks and economic development -types of
banks with their individual functions –Role of RBI – Monetary management –business in the
globalized era, Rights of a banker, Clayton's case, Banker's Obligation to honour cheques,
Secrecy of customers' accounts. Customers' Accounts -.Introduction for opening new accounts,
opening of savings, current and fixed deposit accounts Minor's accounts, Club accounts,
Partnership accounts, Joint stock company's account. Attorney's account, Joint accounts,
Insolvency of the customer
Unit II: Payment and Collection of Cheques - Form of Cheque, Date, Amount,
Insufficiency of funds, customer's signature, Countermanding payment of cheque, Crossing,
Not Negotiable Crossing, Endorsements and Effect of Material Alterations. Liability for
conversion, Protection to the collecting Banker, Duties of Collecting Banker.
Unit III: Bills of Exchange - Definition, Parties, Accommodation Bill, Calculation of Date of
Maturity, Dishonour of Bills, Noting and Protesting, Drawee in Case of Need. Bank Drafts -
Unit IV: Advances - Advances against various securities, Life Policy, Fixed Deposit Receipt,
Goods, Shares, Advances against Guarantees, Advances to Small-scale industries, Registration
of Charge under Companies Act, 1956. Accounts Receivable financing Advances for priority
Unit V: Investment Banking services: Fee based and Fund based services: Credit Cards,
Debit Cards, , Venture Capital, Factoring, Forfeiting and Bill Discounting. Leasing and Hire
Purchase, Housing Finance, Other investment banking a services including distribution of
Insurance and Mutual fund products, PMS – Process and monitoring.
Unit VI: Merchant Banking Services - Merchant Banking: An Introduction, Issue
Management, Corporate Restructuring and Mergers and Project Financing. Securitization.
1. Management of Banking and Financial Services,Padmalatha Suresh & Justin Paul, Pearson Education
2. Basics of Banking IIBF, Mumbai Taxmann Publications – paper I
3. Banking Law & Practices by H.C. Agarwal, Siwan Publications. –paper I
4. Indian Financial System & Commercial Banking by Shri B. Raviramchandran, Dr. Dwivedi et al, IIBF,
Mumbai Paper I
5. An introduction to documentary Credit – RupNarayan Bose, Macmilan India Ltd. New Delhi –paper I
6. Financial Institutions, Markets & money by David S. Kidwell & others, John Willy & Sons
7. The Indian Financial System,3rd
Edition,Bharati V.Pathak, Pearson Education Paper II – BANK FINANCIAL MANAGEMENT
Unit I: Objective of bank management - Raising financial resources of different types at
most competitive rates; deployment of funds profitably in various avenues such as loans,
securities, project finance, etc.; management of various risks accompanying these functions;
compliance with various regulations; keeping expenses under control and optimizing the
value to the shareholders.
Unit II: Bank Profitability and Productivity-Analysis of Bank profits - computation of
profit -various components of casts and yields and their parameters - indicators of return to
shareholders. Need for growth – inter-dependability of growth in profits and in assets -
growth of profits through improvement in efficiency (operating profitability and asset
utilization) and through growth in assets (equity multiplier) - limitations on growth
(regulation - risk management - technology and other costs - economic cycles)
Unit III: Bank capital and Treasury Management - Need for Bank Capital, Ideal
Characteristics of Bank Capital, Common Stock, Financial Flexibility, Capital Adequacy.
Treasury Management - Concept and Practice .Role of Treasury and ALCO in asset-liability
management Risk Management - Credit Risk Definition, Credit Risk and its underlying risks
-Default risk, Exposure risk, Recovery risk, Collateral risk, Third party guarantee risk
Unit IV: Liquidity Issues - Structuring of timing of cash flows - inflow / outflow.
Identification of availability of liquidity sources to match specific liquidity needs over the
time horizon of short, intermediate and long-term needs, Sourcing liquidity from the money
market and dependence on Liquidity Adjustment Facility of the Central Bank. Tying up back
stop facilities / line of credit for contingent needs; Use of other on-balance sheet and off-
balance sheet instruments for liquidity; Developing suitable investment management
strategies to synchronize with liquidity needs
Unit V: Liquidity Management - Objective of Liquidity Management - i) Liquidity
management policies and plans, ii) Recognizing distinct liquidity needs - short, intermediate
and long, iii) Recognizing distinct group of liquidity sources: liquidity through fresh
borrowings, liquidity through repayments from borrowers, liquidity through statutory
reserves. Determination of optimal level of liquidity in terms of CRR and SLR.
Unit VI: Interest rate management -Fundamental factors affecting interest rates - Concept
of interest, time, liquidity preferences, role of expectation in the interest rate formation,
nominal and real interest rates, interest rate theories, role of the central bank in liquidity
management, Role of Money Market and sources of liquidity in the Indian money market,
RBI's policy and impact of Liquidity Adjustment Facility (LAF)
1. Financial Management- Theory and Practice, 6th Ed., - Prasanna Chandra
2. Financial Management- Theory and Practice, Khan & Jain
3. Finance for Managers - Harvard Business Essentials
4. BUSINESS MASTERMINDS: WARREN BUFFETT by heller robert
5. Financial Management- I M Pandey
6. Treasury Management & Risk Management by Trivedi & Hasan, Genesis Publishers,
Mumbai. – Paper V Paper III – LAWS AND REGULATIONS TO BANKING
Unit I: RBI Act, BR Act, NI Act, FERA, FEMA, Laws relating to NRI Accounts.
Unit II: Clearing House for settlement between banks; Transfer of funds between different
places including places in foreign countries.
Unit III: Laws relating to gross real Time Settlement System. Universal Banking, Core
Banking Services, International Standard Practices for Bankers
Unit IV: Foreign Bills, Export Finance, Laws pertaining to settlement of Export Bills. Laws
relating to shipment, letter of credit and Operation of UCPDC 500.
Unit V: NASTRO and VASTRO accounts SWIFT, CHIPS, CHAPS, FEDWIRE.
Unit VI: Cyber Laws as applicable to Banks; Various other laws relating to Banking
transactions and procedures. Know Your Customer; Bankers relation with customers; Need
for better services; Consumer Protection Act 1986 as applicable to banking transact ions.
1. Law & Practice Relating to Author: M.R. Umarji, Securitisation of Fimamcail Assets
& Publishers: Taxmann Allied Services, Enforcement of Security Interest. New Delhi
2. Practical Approach to Securitisation and Reconstruction of Financial and
Enforcement of Security Management in Banks/FIs by B.C. Kohli, Taxmann Allied
3. S.K. Krishnamurthi Aiyar‘s law relating to Negotiable Instruments Act, by S.K.
Savaria, Universal Law Publishing Co.
4. User‘s Manual on foreign exchange Management Act, 1999 by R.R. Beedu,
5. Banking Regulation Act 1949
6. Reserve Bank of India Act, 1935.
Paper IV – BASICS OF FINANCIAL ACCOUNTING FOR BANKERS
Unit I: Basics of Business Accounts- Calculation of Simple Interest, Bank Discount,
Compound Interest, Ordinary Annuities, Other Annuities, Amortization and Sinking Funds;
Bonds, Calculation of YTM, Duration, Bond Pricing, Premium and Discount.
Unit II:. Subsidiary Books- Maintenance of Cash/Subsidiary Books and Ledger Record
Keeping Basics, Account Categories, Debit and Credit Concepts, Account and Columnar
Accounting Mechanics, Journalizing - Writing Cash Books, etc.
Unit III: Reconciliation of Statements- Bank Reconciliation Statement, Trial Balance,
Adjusting and Closing Entries; Capital & Revenue Expenditure/Depreciation/Inventory
Valuation/Bills of exchange/Consignment/Joint Venture.
Unit IV: Special Accounts – Leasing and Hire Purchase Company Accounts, Accounts of
Non-Trading Concerns – Receipts and Payments.
Unit V: Final Accounts- Balance Sheet Structure, Accounts, Categories, Assets, Liabilities
and Net Worth Components/Partnership Accounts, Partner‘s Fixed Capital Accounts,
Current Accounts, Loan Accounts, Treatment of Intangible like Goodwill etc. Final
Accounts of Banking Companies, Accounting in a computerized environment, Methods,
Unit VI: Norms of Corporate Governance in Banking - Preparation of statement of
accounts as per the revised norms in the globalized context, Submission of Returns to RBI
and Government Authorities as per the Legal Provision of various Acts. CG reporting Study
of recent annual reports of public and private sector banks
1. Taxmann‘s risk based internal audit in banks by D.P. Gupta & R. k. Gupta, Taxmann.
2. Options, Futures and Other Derivatives,John C. HullPrenticce-Hall of
3. Management Accounting & Financial Management by Shri K. Ganesan et al, IIBF,
4. Finance of International Trade by Paul Cowdell et al., A.I.TB.S Publishers
5. Inflation Accounting in a Developing Economy: A Study of India by L. S. Porwal and
6. Financial Accounting for Bankers (Edge Development Group Credit Skills)
GROUP 2: AGRI-BUSINESS MANAGEMENT
Paper I: AGRO-INPUT MANAGEMENT
Unit I: Fertilizers: Introduction, Concept of Agricultural Inputs; Role of fertilizer in agri
production, raw materials needed for and principles of manufacture of nitrogen, phosphatic,
and potassic fertilizers, secondary nutrient sources and micronutrients formulation;
infrastructures for marketing and distribution of fertilizers; fertilizer quality control and
pricing policy, constraints in fertilizer use and emerging scenario of fertilizer use, scope of
bio-fertilizers; environmental pollution due to fertilizers. fertilizer sampling, quality
evaluation, formulation of fertilizer mixture, and methods of fertilizer recommendation for
crops, study of fertilizer marketing systems.
Unit II: Agro-Input Management: Demand and supply scenario of major agro inputs seed,
fertilizers, agrochemical tractor and other farm machines, pricing agro inputs; information
system for agro-input marketing, Role of trade fairs like Agro Vision.
Unit III: Agro-Chemicals & Technology Management: Role, status and organisation of
agro-chemical industry in the Country; alternate of novel methods of pest control, integrated
pest management; role of biological controls as plant protection methods; methods of quality
control qualitative and quantitative agrochemicals and residue analysis; guidelines for the use
of agrochemicals, environment; adulteration and legal requirements.
Unit IV: Seed Production Technology: Importance of quality seeds in agriculture;
principles and methods of seed production of cereals, pulses, oilseeds and miscellaneous field
crops; principles of seed certification and certification agency, seed laws and seed law
enforcement; seed processing drying, cleaning, grading, treatment, weighing, bagging and
handling of seeds;
Unit V: Seed Processing: Installation and management of seed processing plants- Seed
storage; loss of seed viability during storage; seed packaging storing breeder, foundation and
certified seeds; Seed industry in India-present status and future prospects;
Unit VI: managing seed industry: Role of public, private and cooperative sectors; national
policy and programmes seed demand and supply; forecasting seed demands; seed trade and
export potential, organization of seed industry in India; Human resource development in seed
industry, managing seed industry efficiently.
1. Agri Business Management/Himanshu. Jaipur, Ritu
2. Encyclopedia of Agricultural Marketing : Marketing of Farm Inputs Seed, Fertilizer
and Irrigation, Vo. IX/Jagdish Prasad
3. Advances in Seed Science and Technology, Vol. I : Recent Trends in Seed
Technology and Management/edited by K. Vanangamudi, N. Natarajan, K. Natarajan,
A. Bharathi, R. Umarani and T. Saravanan
4. Seed Technology/Dhirendra Khare and Mohan S. Bhale
5. Plant Compost-Manure and Agro-Chemicals Analysis : A Laboratory Manual/P.K.
6. Agro Based Hand Book of Cultivation, Plantation and Farming : With Directory of
Manufacturers/Suppliers of Agricultural Equipments & Implements and Suppliers of
Agricultural Fertilizer, Seeds, Chemicals etc
7. Industrial Agriculture/Payman Mahasti Paper II: LIVESTOCK MANAGEMENT
Unit I: Livestock Industry: Present status of livestock products industry in India-dairy,
meat, poultry, skin, hides,- wool; selection of livestock type, production and processing units;
processing industry in India; alternate production and processing technology; demand
scenario for livestock products in domestic and global markets; improvement in products
through disease control;
Unit II :Feed Business Management: Role of management in feed manufacturing industry,
organizing and planning feed manufacturing unit with special emphasis on design of
manufacturing processes, equipment, material handling and physical facilities, control
procedures in feed manufacturing units with emphasis on inventory management, developing
and evaluation of purchasing organisations system, planning and production of good quality
feeds, quality control of raw material and finished products, regulations relating to the
manufacture and sale of feed stuff
Unit III: Storage and transport: Veterinary advisory services, extension activities, quality
control system; packaging, preservation and storage systems for livestock products; transport
means for domestic and global markets; quality control during storage & transit; extent of
losses during storage and transport and ways to minimize the same; slaughtering and
processing-plant design and operations; treatment of by- products; marketing and distribution
of animal products existing and desired; quality standards for various products, and
environmental and legal issues.
Unit IV: Poultry and Hatchery Management: Poultry and hatchery industry, role of
management in poultry industry establishing a poultry and hatchery unit -location, size and
construction, equipment and physical facilities, organizing and managing poultry. Incubation
and hatching, production of quality chicks and eggs, factors affecting hatchability, bio
security and hatchery sanitation, handling of hatching eggs,
Unit V: maintaining chick quality: chick grading, sexing, packing, dispatch, transportation
and chick delivery, franchise hatcheries, custom hatching, brooding, growing and laying
management, crises management, industrial feeding, housing and disease management, waste
management, record management accounting and budgetary control, risks and insurance,
personnel management including wages and salaries, job evaluation and employee appraisal,
Unit VI: Marketing of Livestock: Direct sale and sale through franchisees/ agents,
advertisement, sale and after sale services, other innovative sales strategies. Management-
direct sale and sale through franchisees/agents, advertisement, sale services, other innovative
sales. Recent trends
1. Livestock Feeding Strategies for Dry Regions/edited by P.S. Pathak and S.S. Kundu
2. Trends in Livestock Research/S.K. Kaushish
3. Livestock Economy of India/P.C. Bansil and S.P. Malhotra
4. Sustainable Agriculture: Status and Prospects/P.N. Kalla, Anita Singh, S.S. Pareek,
Shanti K. Sharma and Hanuman Ram
5. Hand Book of Poultry Farming and Feed Formulations
6. The Complete Technology Book of Dairy and Poultry Industries : With Farming and
7. Fertility and Hatchability of Chicken and Turkey Eggs/Lewis W. Taylor Paper III: FLORICULTURE, BIOTECH AND FOOD PROCESSING UNITS
Unit I: Management of Floriculture and Landscaping: Recent advances in floriculture
industry; evolution of new cultivators and production technology of ornamental plants;
commercial cultivation of flower crops: rose, gladiolus, tuberose, marigold, aster, carnation,
cilium chrysanthemum special techniques for forcing of dehydration of flowers; response of
flowers to environmental conditions; landscape gardening; style of gardening,
Unit II: Flower Management: An aesthetic and Socio- aesthetic newly developed towns and
cities;, use of plant sircquluors flower production, extraction, purification and storage of
essential oils and perfumes; post harvest changes in cut flowers, storage and packing of cut
flowers determining optimum time harvesting of flowers for export and home use.
Unit III: Management of Biotech Industries: Agricultural needs & application of
biotechnology for agricultural uses and benefits; tissue culture, disease surveillance and
diagnostics industries bioprocess engineering and quality products and productivity based
industries, their structure, quality parameters, marketing, Intellectual Property Rights bio-
diversity concepts and social and legal implications.
Unit IV: Food Technology : Present status of food industry in India; organisational structure
of agro industry; major dimensions of agro based industries; risk management; unit
operations of food industry; deteriorative factors and their control; laws and regulation related
to food industry; quality management in food industry-quality standards and ISO:
Unit V: Processing Management: Principles of food preservation and' processing;
preservation through temperature reduction, water removal, radiation, heat processing,
fermentation and use of preservatives, technology of extrusion, solvent extraction, refining
and hydrogenation; processing of dairy products; cereals milling; pulse milling; oil seeds
crushing; processing of fruits and vegetable; confectionery; tea and coffee processing; food
additive and toxicology; protection of food during storage, and transportation; packaging
distribution of food products.
Unit VI: Fruit Production & Post-Harvest Management: Present status of fruit industry in
India and emerging scenario; major fruit growing zones, management of fruit production
technology for domestic and global market; post harvest handling technology harvesting, pre-
cooling, grading, packing, storage and transportation for cooling, grading, packing, storage
and transportation, pre and post harvest management for quality and shelf life; fruit
processing industry; international trade in fruits problems and prospects and global marketing
of fruits, and government policy, incentives domestic and global trade.
1. vFood Processing and Preservation/Neelam Khetarpaul
2. Modern Technology of Food Processing and Agro Based Industries
3. Fruit Production : Problems and Solutions/R.R. Sharma
4. Post-Harvest Management of Horticultural Crops/edited by M.A. Mir, G.M. Beigh,
Hafiza Ahsan, Qazi Nissar Ahmad, H.R. Naik and Abdul Hamid Rather
5. Emerging Trends in Post Harvest Processing and Utilization of Plant Foods/Neelam
Khetarpaul, R.B. Grewal, Sudesh Jood and Umaid Singh
6. Post Harvest Technology of Vegetables/Manoranjan Kalia
7. Food Processing/Vikas Ahlluwalia Paper IV: RURAL MARKETING
Unit I: Introduction to Rural Marketing - Meaning, Scope, definition & importance, Rural
versus urban mindsets, Growth of rural markets, Basic differences between rural, semi urban
and urban markets. Rural Market Research & Profile of Rural Consumer - Research,
Location for Conducting Research, Classification of Rural Consumer based on economic
Status, Profile of Rural Consumer, Rural Consumer Behaviour.
Unit II: Rural Market Segmentation - Basis of Market Segmentation, Multi-Attribute
Segmentation Classification of Markets - Regulated Market, Defects/Problems of Regulated
Market, Role of Regulated Markets on Marketing of Agricultural Produce, Significance of
Regulated Markets to Agriculturists Prevalence of Beoparis and Arahatias (Rural Mandi‘s,
Unit III: Rural Communications - Rural Communication, Role of Media in Rural Markets,
Conventional Media, the Main Problems in Rural Communication Rural Marketing Strategies
- Product Strategies, Pricing Strategies, Distribution Strategies, Production Strategies,
Methods of Sale, Hatha System, Private Negotiations, Quotations on Samples, Dara and
Moghum Sale Methods, Open Auction Method. Modern techniques for rural distribution.
Case Study of ITC‘s ―e-choupal‖ Initiative
Unit IV:. Role of Government in the Development of Agricultural Marketing -
Government Intervention in Marketing System, Role of agencies like, Council of State
Agricultural Marketing Boards, (COSAMB), State Trading, Cooperative Marketing, Types of
Cooperative Marketing Societies, Cooperative Processing, National Agricultural Co-
operative Marketing Federation (NAFED), National Co-operative Development Corporation
(NCDC), Public Distribution system (PDS), Food corporation of India, Directorate of
Marketing and Inspection (DMI), National Institute of Agricultural Marketing (NIAM), Self
help Groups (SHG‘s).
Unit V:. Agricultural Credit, Crop Insurance and Commodity Markets - Agricultural
Credit Policy, Institutional Agreements for Agricultural Credit, Crop Insurance, Agricultural
Insurance. Commodity derivatives evolution of commodity exchanges Commodity Exchange
Role of Commodity Exchanges , Commodity Derivative Markets in India, Indian Commodity
Unit VI: Agricultural commodities on Commodities markets: Difference between
commodity and financial derivatives physical settlement, warehousing, and quality of
underlying, Commodity derivatives – evolution of exchange, role, Indian commodity
exchanges, NCDEX platform- structure, Commodities traded and Instruments available for
trading, Using commodity futures, trading and settlement process.
1. Rural marketing – Rajagopal
2. New perspectives on rural marketing – Ramkishen Y
3. Rural Marketing in India – K S Habeeb Rahman (Himalaya Publishing)
4. Rural Marketing in India by R. V. Bedi, (Himalaya Publishing)
5. Integrated Rural Development – R. C. Arora (S. Chand & Co.)
6. NCFM Commodity module Study Material. GROUP 2: POWER MANAGEMENT
Paper I: CONVENTIONAL AND NON-CONVENTIONAL RENEWABLE ENERGY
Unit I: Steam power stations: - Site selection, Prime movers, Arrangement of plant and
principle auxiliaries, Operating costs.
Unit II: Hydro power stations: - Site selection, Prime movers, Arrangement of plant and
principle auxiliaries, Operating costs, Surge tank and penstock.
Unit III: Nuclear power stations: - Fission and fusion technology fundamentals, Layout and
reactors, Prospects and limitations.
Unit IV: Major non-conventional energy sources: - Solar energy, Wind Energy: -
Principles, Scope and Availability.
Unit V: Other non-conventional/Renewable energy sources: - Ocean thermal energy, Tidal
and wave energy, Geothermal energy, Principles, Scope and Availability.
Unit VI: Bio-energy: - Biomass and its uses, Classification of biomass as energy sources,
Characteristics of bio-mass and its conversion process.
1. Generation of electrical energy by B.R. Gupta.
2. Elements of Power system design by M.V. Deshpande
3. Power Stations by Domkundwar
4. Renewable energy sources by Twidell and Weir, engineering language book society,
5. Energy Technology by S. Rao and Parulekar
Paper II: ENERGY AUDIT AND MANAGEMENT
Unit I: General energy problem, energy use pattern of various types of consumers, scope for
Unit II: Energy Audit, Energy monitoring, energy accounting and analysis.
Unit III: Auditing and targeting of electrical energy, electrical energy conservation in
building and industries.
Unit IV: Load curve analysis and load management, energy efficient drives, Tariffs and
power factor improvement.
Unit V: Economic operation of power plant operation, Economic scheduling of power
Unit VI: Economic operation of power system, Demand side management: - Concepts,
planning and implementation methods.
1. Generation of electrical energy by B.R. Gupta.
2. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and
Deep publication P. Ltd.
3. Power Stations by Domkundwar
4. Energy Management by Paul W. and O‘Callagnan, McGraw Hill, N.D.
Paper III: ENERGY SYSTEMS PLANNING
Unit I: Energy, economy and environment interaction, environmental repercussions and the
economic structure, Criteria for economic growth.
Unit II: Energy Models: - Econometric models, Techno-economic models. Energy analysis
using input-output models
Unit III: Models for energy policy: - Introduction, Systems perspective on energy.
Unit IV: Data base requirements and survey of energy requirements at National, Regional
and Settlement level.
Unit V: Energy planning process at National, Regional and Settlement level.
Unit VI: Energy planning for Industries and Agriculture.
1. Renewable energy by A.K.N. Reddy and Johanson, Earth Scan Publication
2. Tata Energy Research Institute Journals
3. Energy and Economic development: What Next : Jyoti Parikh
4. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and
Deep publication P. Ltd.
5. Energy consumption in India (Pattern & Determinants) by Raikhy and Singh, Deep
and Deep publication P. Ltd.
Paper IV: POWER PRICING & POWER PURCHASE AGREEMENTS
Unit I: Present energy pricing scenario in India and world, Coal Pricing, Gas pricing, Oil
pricing, history of energy pricing mechanism- Indian and world.
Unit II: Basic theory of energy pricing models, pricing under various environments, cost and
supply analysis, price and output determination.
Unit III: Types of electricity, Tariff structure- fixed tariff, availability based tariff, time of
the day tariff, long term tariff, etc., Regulatory frame work and aspects of tariff setting.
Unit IV: Requirements of PPA, Risk and responsibilities in a power purchase agreement,
Desirable principles of power purchase agreements.
Unit V: Assessment of Tariff levels Scope of the PPA, Articles and schedules of a model
PPA Definition and interpretation of terms of a model PPA.
Unit VI: Negotiating Power purchase agreements PPA- Financial and legal issues, Drafting
of a model PPA.
1. Document of CERC-2000 CERC Publisher.
2. Managerial economics by GS Gupta, Tata McGraw Hill publishing Co. Ltd.
3. Energy pricing in India by Herry sarkar and Gopal K. Kadekoli-publisher- United
National Development Program & Economic commission for Pacific and Asia.
GROUP 2: ENVIRONMENT MANAGEMENT
Paper I: RENEWABLE AND NON-RENEWABLE RESOURCES
Unit I: Introduction: Renewable and Non-Renewable Resources, Concepts, Types,
Comparison, Advantages and Disadvantages
Unit II: Forest and Mineral Resources: Biodiversity, Use and Over-exploitation,
Deforestation, Timber Extraction, Mining, Dams and their effects on Forest and Tribal
People. Mineral Resources: Use and Exploitation, Environmental Effects of Extracting and
Using Mineral Resources
Unit III: Land and Water Resources: Land Resources: Land as a Resource, Land
Degradation, Man Induced Landslides, Soil Erosion and Desertification. Use and over-
utilization of Surface and Ground Water, Floods, Drought, Conflicts over Water, Dams-
Benefits and Problems.
Unit IV: Renewable Energy: Growing Energy Needs, Renewable and Non Renewable
Energy Sources, Use of Alternate Energy Sources, Biomass, Geothermal Energy, Ocean
Thermal Energy, Solar Energy, Tidal Energy, Wave Energy, Wind Energy, Bio-fuels
Unit V: Trends in Renewable and Non-renewable Resources: Municipal Waste, Demand
Side Management, Solid Waste Management: Causes, effects and control measures of Urban
and Industrial Wastes, Wasteland Reclamation, Consumerism and Waste Products
Unit VI: Disaster Management: Concepts and Measures in disasters like Floods,
Earthquakes, Cyclones and Landslides.
1. Renewable Energy, 2/e, Boyle, Oxford University Press
2. Environmental Studies: From Crises to Cure, 2/e, Rajgopalan, Oxford University Press
3. Environmental Studies, N.K.Uberoi, Excel Books
4. Environment Management, G.N.Pande, Vikas Publication
Paper II: ENERGY AND ENVIRONMENT
Unit I: Introduction: Concept of Energy and Environment, Effect of Climate Change on
Environment, Energy Scenario in India
Unit II: Sources of Energy: Concepts, Advantages and Limitations of Fossil, Electrical,
Nuclear, and Renewable Sources of Energy
Unit III: Pollution: Causes, Effects and Control Measures of Air, Water, Soil, Marine, Noise
Thermal and Nuclear Pollution
Unit IV: Energy Conservation: Interior Lighting, Office Equipments, Computer & Electronic
Equipments, Air Conditioning, Domestic Refrigeration, Heating & Ventilation, Cooking,
Domestic Equipment, Energy Conservation in Industry
Unit V: Carbon Credits: Carbon Emission Reductions; CER Trading; CDM Projects in
Renewable Energy Projects, Fuel substitution, Energy Efficiency Improvement, Carbon
Sequestration Projects, Management of Methane Emissions from Municipal Landfills,
Management of Methane Emissions from Agriculture and Cattle Manure Management; and
Fuel Shift from Liquid Fuel to CNG/LPG in Transport Sector.
Unit VI: Energy Audits: Principal, Types (Benchmarking, Walk-through or preliminary
audit, General Audit, Investment-grade audit), Home and Industrial Energy Audits, Pollution
Audits, Building Energy Rating Systems
1. Environment Management, H.B.Behera, Himalaya Publication
2. Environmental Accounting, n.Das Gupta, S.Chand Publication
3. Environmental studies, Anindita Basak, Pearson Publication
4. Ecology, Chemistry & Management of Environment pollution, M.C.Dash,Mc Millan
Paper III: SOCIAL ISSUES IN ENVIRONMENT
Unit I: Population Growth: Variation among Nations, Population explosion – Family
Welfare Programme, Problems related to Energy and Pollution
Unit II: Water Conservation: Need, Rain Water Harvesting in Rural and Urban Areas,
Watershed Management, Government Schemes, Role of NGO‘s
Unit III: Resettlement and Rehabilitation: Problems and Concerns, Issues in construction of
Dams, Displacing Villages in Forests, Land Reforms
Unit IV: Environmental Ethics: From Unsustainable to Sustainable development, Role of
Individuals in Prevention of Pollution., Corporate Social Responsibility
Unit V: Social Issues: Environment and Human Health, Human Rights, Value Education,
HIV/AIDS, Women and Child Welfare, Role of Information Technology in Environment and
Unit VI: Global Environmental Issues: Climate Change, Global Warming, Acid Rain, Ozone
Layer Depletion, Nuclear Accidents and Holocaust, Wasteland Reclamation, Sea Level Rise,
Environmental Management of Offshore Oil and Gas Development, Global Sustainable
1. Man & Environment, Dash M.P., Mc Millan Publication
2. Environmantal Economics, Lick Hanley, Mc Millan Publication
3. Core Module Syllabus for Environmental Studies, Erach Bharucha,UGC Publications
4. Environmental Management, Jadhav H.V., Himalaya Publication
5. Environmetal Education, R.A.Sharma, Surya Publication
Paper IV: ENVIRONMENTAL LAWS
Unit I: Environment Protection Act 1986: Definition, Rules to Regulate Environmental
Pollution, Offences by Companies and Government Departments
Unit II: Air (Prevention and Control of Pollution) Act 1981: Definition, Central Pollution
Control Board, State Pollution Control Board, Power of Central and State Government to
Unit III: Water (Prevention and control of Pollution) Act 1974: Definition, Constitution of
Central, State and Joint Boards, Power of Central and State Government to make rules
Unit IV: Wildlife Protection Act 1972: Definition, Hunting, Ownership and Penalties
Unit V: Forest Conservation Act 1980: Definition, Restriction on the preservation of forests
or use of forest land, Constitution of advisory committee, Offences by authorities and
Government departments, Power to make rules, Repeal and Saving
Unit VI: Constitutional Perspective (Directive Principal – Status and Role), Issues involved
in enforcement of environmental legislation, Public awareness, ISO 14000
1. Global Pollution & Environmental Monitoring, H.V.Jadhav, S.H.Purohit, Himalaya
2. Environment Managment,Anand S.Bal, Himalay Publications
3. Fundamental Concept in Environmental Studies, D.D.Mishra, S.Chand Publication
4. Environment Management,Joseph P.M.,Himalaya Publication