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Friday, March 28, 2014

Google search trends show Nandan Nilekani ahead of ex-colleague Balakrishnan

Google search trends show Nandan Nilekani ahead of ex-colleague Balakrishnan


AS WE move closer towards the 2014 Elections for the 16th Lok Sabha. Google search trends for political leaders in Karnataka over the last 90 days reveals that people from the State arc following national political developments more keenly than local events.
State politics veterans such as Siddaramaiah, Yeddyurappa and Gowda also lag behind new political enirant Nandan Nilekani Interestingly. V. Balakrishnan the ex-CFO of Infosys who is now an AAP candidate has also not been able to garner the same interest as his ex-colleague, a company release said.
The search trends reveals that voters from the State have cast aside their interest in regional political leaders temporarily and increasingly focusing on national leaders like Arvind Kejriwal, Narendra Modi and Rahul Gandhi. When the trends are seen from a 365 day perspective, it shows a gradual rise in visibility for Kejriwal. Modi and Gandhi. Rahul's visibility in search rankings has dipped marginally in comparison to Kejriwal's from around the last quarter of 2013.

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